Ubisoft To Focus More On Free-To-Play Games Alongside AAA Experiences

Ubisoft had a massive few months at the back end of 2020, with titles such as Assassin's Creed Valhalla and Immortals Fenyx Rising being big sellers. However, it appears the company is looking to move away from that model in the future, shifting a heavier emphasis on free-to-play and premium experiences.

As discovered by IGN, in a recent earnings call that discussed Ubisoft's results for Q3, company chief financial officer, Frederick Duguet, stated that three to four AAA games will be released between April 2021 to March 2022. Not only that, but going forward it will be moving away from that model to cater to more free-to-play games, which it believes is a model the gaming industry is heading towards.

"We said for a number of years that our normal template is to come with either three or four AAA games, so we'll stick to that plan for fiscal 2022. But we see that we are progressively, continuously moving from a model that used to be only focused on AAA releases to a model where we have a combination of strong releases from AAA and strong back catalogue dynamics, but also complimenting our program of new releases with free-to-play and other premium experiences."

"In fiscal 2022, we will continue our evolution from a AAA release-centric model toward a model where AAA stands alongside new premium and free-to-play innovative experiences across platforms. These diverse experiences will feed on each other through complementary gameplay and business models."

Ubisoft's upcoming roster of games seems to boast a wide selection of titles, ranging from big budget blockbusters such as Far Cry 6, to smaller multiplayer focused games such as Roller Champions. Hopefully the company's reliance on free-to-play games in the future will not stop creative single-player games being developed.

What do you think about Ubisoft's thoughts on free-to-play gaming? Let us know in the comments below.

[source ign.com]