Xbox Game Pass is the gift that keeps on giving to consumers, but developers and publishers have also expressed their admiration for the service over the years - including SEGA, which is "really happy" with the results.
In an extensive rundown about Xbox Game Pass over at Eurogamer, SEGA Europe's senior vice president of commercial publishing, Anna Downing, spoke about the company's relationship with Xbox Game Pass, which has seen titles such as Two Point Hospital and the Yakuza franchise thrive since their inclusions.
"We're really happy with the results and we hope [Microsoft] are too. Ultimately, they wanted quality titles, we wanted to take advantage of a great new opportunity."
Downing also spoke about the success Two Point Hospital has enjoyed since being included into Xbox Game Pass, and how its addition "strengthens the exposure you get to a huge first-party audience".
"[It] helped propel the franchise to over 3 million players worldwide. That's a huge benefit of being on Game Pass, it strengthens the exposure you get to a huge first-party audience... That surge in engagement in turn helps to further establish your product in the marketplace. It's great for us and it's great for consumers who get to experience something they may not have engaged with outside of the Game Pass model."
Finally, she spoke about how SEGA's strategy over the past decade has been to deliver games that continuously update with new content, seeing a mixture of free and premium content available to purchase. With that said, Downing commented on how games could even be developed with a subscription service in mind, depending on how the industry evolves.
"Can that model work within a subscription service? Absolutely. Would we specifically develop games with a subscription service in mind? Potentially. It really depends on how the offerings evolve over the next few years and what consumer demand and expectation is."
There's been a lot of speculation over the past few months on whether Microsoft is looking to make SEGA its next big acquisition. The most recent instance came after a company restructure sparked hope in fans that news was on the horizon. Alas, it seems unlikely - but anything is possible following last year's colossal ZeniMax Media buyout.
Would you like to see a tighter relationship between SEGA and Microsoft? Let us know in the comments below.