It was in September last year that Microsoft partnered with the Finsbury Food Group to launch an official Xbox Classic Controller Cake in the UK, and it's been revealed to be a surprisingly large seller so far.
As reported by the Evening Standard, the Xbox cake was actually the firm's biggest-selling birthday cake during the second half of 2020, helping the company navigate a "tough period" due to the effects of the pandemic.
If you want to grab one for yourself, the official Xbox Classic Controller Cake can be found in Asda and Tesco stores across the UK - a sponge cake with a layer of raspberry jam and sweet filling. Anyone else hungry now?!
Have you tried one of those Xbox controller cakes yet? Let us know down in the comments.
[source standard.co.uk]
Comments 12
I wonder how many people bought one thinking that they would be getting a real controller instead of a cake.
@Handy_Man lol if there is even one i have no sympathy for them as it's clearly a cake. They probably also have a $700 PS5 picture off of eBay I bet.
@Trainer and don't get me started on the classic line of "but it says on the shelf the item is £x" when an item goes through a checkout at a higher price than they expected. Yes, but if you actually read the item description on the ticket, you wouldn't look like a complete tit right now.
Even the most intelligent people turn into morons the second they step foot in a shop.
Want, want want want want!
@VenomousAlbino It wasn't really all that long ago that EVERY SINGLE ITEM ON THE SHELF had a price tag on it. It wasn't up to the consumer to compare the SKUs on products stocked incorrectly against tags in another slot. That's one of those "reap what you sow" things, IMO. Stores wanted to simplify their pricing by pricing shelves instead of tags.....and that's what they got, people grab product and read the price tag like they were told to do. Karma.
Walmart's gone farther, redesigning their stores to be a warehouse from which you do your shopping on your phone while you run in and pick your own orders.
Ooorrr....you could shop on your phone and not go to the store at all......
And then retail can't figure out why online is devouring them....
@Trainer That's kind of terrifying though.
@NEStalgia or people could open their f**king eyes? If a ticket says "Baked beans, 40p" and you think the bottle of Jack Daniels someone dumped there is 40p, you're an idiot.
@VenomousAlbino When there's one item in the wrong slot, yeah, it's an idiot. But when the stores have the tags skewed all over the place and nothing is lined up with the tags properly, that's an issue for many people who aren't going to bother lining up every tag to every item.
Or we could go back to, you know, how it worked before the 90's where every item is tagged and there's no confusion. Lazy store. Lazy shoppers. Everyone's on equal footing...
If someone mistook this for an actual controller, then that's on them.
The same company sell a Mario cake, I’ve had that one, pretty tasty
I got one of these in January for my (44th) birthday and it was actually really nice. Good to see it’s a success.
@Handy_Man And how many people buying an actual controller thinking it was a cake?
Most stores don't keep their game controllers in a refrigerator surrounded by cakes.
@Xiovanni No joke, I had one store that had the right tag for the right item on the right shelf, and the items in the right place. The register rang it up higher. They insisted it was the wrong tag (with the right name and SKU) and that those darned kids pick the tags out of the dumpster and put them on the shelves.......... I wish I were joking, but I'm not. Certainly it could never be their incompetent stoned employees putting wrong tags up....it's kids retrieving clean tags from dumpsters and carefully aligning them with appropriate products in the store....
@Assassinated What about retailers that keep their game controllers in their console fridges filled with cakes of game controllers?
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