We've seen some interesting Xbox merch over the years, but this literally takes the cake - The official Xbox Classic Controller Cake is making its way to Tesco and Asda in the UK this September.
This was revealed by Head of Xbox Gear John Friend on Twitter, who shared a look at the cake itself along with its packaging. And as an added bonus, it will also be nut free!
The description says the cake is a sponge cake with a layer of raspberry jam and sweet filling covered with soft icing and edible decorations. It certainly sounds a lot more appetising than the actual Xbox Wireless Controller, which tastes a bit plasticky to us (note: eating non-cake Xbox controllers is not recommended).
Will you be taking a bite out of this? Give us your best cake puns in the comments below.