You might not be aware that Xbox launched on the ultra-popular social media platform TikTok in September of last year, and the brand has enjoyed huge success since then, acquiring almost 2 million followers and over 15 million likes.
It's a very different social media strategy than Xbox employs on Facebook and Twitter, however, and some of these videos are incredibly bizarre! Talk about embracing the platform... check out some of these examples!
Are you subscribed to Xbox's TikTok account? What do you make of it? Let us know below.