It seems Electronic Arts is very happy to have partnered with Microsoft in recent months, as the EA Play service's inclusion into Xbox Game Pass Ultimate has increased its total subscribers to 13 million.
In a recent Q3 Earnings Call, EA stated that the integration with Xbox Game Pass has "accelerated" its subscription based service, EA Play. According to chief executive officer, Andrew Wilson, it has seen "new streaming players joining [its] network through Xbox cloud gaming, with Game Pass Ultimate", and plans to continue to advance "cloud as a meaningful part of the future of the gaming ecosystem".
"The groundbreaking integration of our EA PLAY service with Microsoft Game Pass has accelerated our subscription business, with nearly 13 million players now active in our service across four platforms: Xbox, PlayStation, Steam and our EA client. With more players valuing the subscription model and with our scale across platforms and content, we are building a strong growing business with recurrent revenue.
We also have new streaming players joining our network through Xbox cloud gaming, with Game Pass Ultimate and other partners. And we are committed to advancing cloud as a meaningful part of the future of the gaming ecosystem."
EA Play has delivered titles such as Star Wars Jedi: Fallen Order since its addition into the Xbox Game Pass Ultimate membership, and also contains a wealth of other titles across multiple Xbox generations for players to enjoy. It's unclear how long the partnership will last, but the service is still yet to come to Xbox Game Pass for PC, and Xbox's Aaron Greenberg has previously suggested it's a long-term deal.
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