Microsoft has officially unveiled the first commercial for the Xbox Series X|S, kicking off its marketing campaign for the next generation of Xbox in the process. It's all starting to feel very real now!
It stars none other than Daniel Kaluuya of Get Out fame (along with cameos for the likes of Halo Infinite and Assassin's Creed Valhalla), and is complemented by the new track from Labrinth, ‘No Ordinary'.
The commercial will first air on Sunday night during an NFL game, and multiple versions of it have already been spotted, so it looks like we'll be seeing it quite a lot over the next few months.
What do you think of the trailer? Give us your thoughts in the comments below.