Update: 2K has now issued a response to this, explaining that the pre-game Oculus Quest 2 ad "impacted our players' experience in a way we didn't intend", and confirming it'll be fixed in future episodes.
Original Story: It's only been just over a month since EA was criticised for including real world commercials during UFC 4 in-game replays (later removing them), but now 2K is also doing something similar with NBA 2K21.
This time around, the ads appear during pre-game loading screens, with website Stevivor reporting that the above Oculus Quest 2 commercial appears on Xbox One, PS4 and PC when starting up some games.
As you can imagine, this decision appears to have gone down quite poorly with fans in the NBA 2K community, so we'll have to wait and see if 2K decides to remove the ad in the coming days...
What do you think about this? Give us your analysis of the situation below.