EA Play Joining Xbox Game Pass Is About Making Its Games 'Frictionless'

Microsoft's Xbox Game Pass Ultimate service received a huge boost in value last week when it was announced that EA Play was being integrated at no extra charge, bringing over 60 full games to Xbox console and PC, along with many other benefits including discounts on EA purchases and free trials of upcoming titles.

And now, in a new interview with GamesIndustry.biz, EA SVP of strategic growth Mike Blank has talked a bit more about the reasons behind the deal, explaining that it's part of an overall strategy in making its games "frictionless":

"The reality is that the health of the game is built upon the community around that game, the number of people who are playing that game. And so if we can help people enter into our games and enjoy them, again, by making them frictionless...that becomes a better experience for them, and then they'll ultimately enjoy the game more and play the game more."

Blank reportedly couldn't comment on the specific terms of the deal, which comes as no surprise, but did note that by bringing EA Play to more platforms including Xbox Game Pass and Steam, he believes everyone will benefit.

"I think you'll see more examples of where we can bring our subscription to more platforms... We believe that we're going to be stronger together. And the more barriers that we can break down the better."

Are you happy to see EA Play joining Xbox Game Pass? Give us your thoughts in the comments.

[source gamesindustry.biz]