Microsoft's Xbox Game Pass Ultimate service received a huge boost in value last week when it was announced that EA Play was being integrated at no extra charge, bringing over 60 full games to Xbox console and PC, along with many other benefits including discounts on EA purchases and free trials of upcoming titles.
And now, in a new interview with GamesIndustry.biz, EA SVP of strategic growth Mike Blank has talked a bit more about the reasons behind the deal, explaining that it's part of an overall strategy in making its games "frictionless":
"The reality is that the health of the game is built upon the community around that game, the number of people who are playing that game. And so if we can help people enter into our games and enjoy them, again, by making them frictionless...that becomes a better experience for them, and then they'll ultimately enjoy the game more and play the game more."
Blank reportedly couldn't comment on the specific terms of the deal, which comes as no surprise, but did note that by bringing EA Play to more platforms including Xbox Game Pass and Steam, he believes everyone will benefit.
"I think you'll see more examples of where we can bring our subscription to more platforms... We believe that we're going to be stronger together. And the more barriers that we can break down the better."
Are you happy to see EA Play joining Xbox Game Pass? Give us your thoughts in the comments.
[source gamesindustry.biz]
Comments 7
I’ll translate.....
“Not enough people are signed up for our service & Microsoft wrote us out a huge check.” 😂
Whatever the reason, it’s great for us gamers. Game Pass was already the best deal in gaming & EA Play only makes it better as they have a lot of great games on there (especially in backwards compatibility).
So.. Does this mean I can browse EA Play games in the GamePass app? Or they still will require me to have their own app to browse what's available?
This is fantastic for me as i was going to pickup a used copy of Battlefront II when ingot my series x sooo no need. Plus i get to relive some N64 nostolgia with shadows of the empire and the pod racing game
@Tharsman That is what I am wondering too.
@Dpullam @Tharsman
I can’t remember where I heard/read it, but I think the games just integrate into Game Pass. Maybe they’ll have some little thing on their game tile saying “EA Play” or something?
But you would think Microsoft would want them fully into the GP library as they are big on pushing the GP app.
@KelticDevil That would definitely be ideal!
To translate
We are paid by them
I would say something else but that be no good
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