EA has announced that it is rebranding its EA Access (console) and Origin Access (PC) subscriptions beginning next week on August 18th - the new name for both of them will be 'EA Play'.
In a blog post, the company explained that "moving all the benefits to a single brand is an important step in streamlining our services to ensure that being an EA Play member is the best way to play."
You won't notice any changes to your membership benefits - the service is literally just getting a new look and name. And yes, the company's annual E3-style event will still retain the name 'EA Play Live' moving forward.
Thoughts on the new name? Good move, or a confusing one? Share your thoughts in the comments.
[source ea.com]
Comments 9
How about "EA money grab"
How about 19EAtyFour Play?
Maybe the Four Play bit is a sticky point..
Most of the games on EA access are sport related and I’m not a fan, however I have been enjoying more games on it that gamepass.
I’ve never signed up for this. Unless I am wrong, I don’t believe new releases go into the service on Day 1, so no thanks.
To many sports for me, though might be one or two franchises I like... Maybe. Happy to stick to game pass. Not being suckered in by MS re the GP push, not impressed at all by PSN bs, (though I love some Sony exclusives!), but GP is really working for me, I'm happy
EA should just merge this into Game Pass. It would make a lot of sense.
I don't really play much of EA's catalogue, but I can't deny it's a great deal. I think this rebrand is a good move. EA Play is a much better title than Access, and has better synergy with their overall brand. I have some friends that are really into their sports franchises, so maybe now is a good time to give it a try.
Although I’m not exactly a fan of EAs approach (they have too few titles that are not sport games, and don’t think they do day-one releases,) I do think this is going to be a trend going forward for some studios.
Expect, sooner or later, for there to be a UBSoft Pass, or maybe even a THQ Pass. This is something only very prolific publishers that don’t just sell a single type of game can get away with, though. Would not expect an Activision Pass ever, given all they publish is basically CoD games that practically replace the previous entry in the market space.
I subscribed on PC long enough to play and beat Jedi Fallen Order and then canceled before the renewal date, haha. If most of EA’s catalog from this generation wasn’t pure garbage then I’d have kept my sub, but sadly this isn’t the case.
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