Tag: Sarah Bond
News Xbox President Talks Positive & Resistant Feedback From Fans, How It's Shaping The Future
"Our players deeply care about what Xbox is"
Earlier today, a new interview with Xbox president Sarah Bond was shared on YouTube by the folks at Fortune Magazine, and Bond had a particularly interesting response to a question about "redefining" the identity over at Xbox. After spending a fair bit of the interview discussing the idea of "playing...
News Sarah Bond Insists Hardware Is 'Absolutely Core' To Xbox, Teases Powerful Next-Gen Console
"Hardware is absolutely core to everything we do at Xbox."
Xbox president Sarah Bond has been speaking with Fortune Magazine as part of a lengthy interview for YouTube today, where she's provided a few extra hints about what to expect from the next Xbox console and future Xbox hardware. Sarah was questioned during the interview about how important...
News Sarah Bond: Our Next-Gen Console Will Be 'Very Premium' & Informed By ROG Xbox Ally
The Xbox President speaks...
Shortly following the release of ROG Xbox Ally, Microsoft's Sarah Bond has been dropping hints about the team's next-gen plans - and the Xbox President has had some interesting things to say about the next console from Microsoft. In a new interview with Mashable, Bond was quizzed about rumours that the next-gen Xbox...
News Xbox President Explains Why Microsoft Ditched Its First-Party Handheld
It came down to "speed" and being "innovative"
When rumours of a handheld Xbox console first started doing the rounds a while ago, it became apparent that Microsoft was not only working with Asus on a 'partner' device (now known as ROG Xbox Ally), but also on its own first-party handheld similar to existing home consoles. Once development on the two...
News Sarah Bond Shows Off Where Microsoft Is 'Prototyping For The Next Generation Of Xbox'
"This is where the team is actually designing, prototyping and testing"
There's been a lot of talk recently about the next generation of Xbox and whether Microsoft might even cancel its next-gen console(s), but a new walkthrough of the hardware labs suggests Team Xbox is hard at work on whatever's next. As you can see in the clip below, Xbox's...
News Xbox Exec Questioned About Elite Series 3 Controller, Offers Slight Tease For The Future
We'll take what we can get
We've been waiting such a long time for Xbox to finally reveal the Elite Series 3 Controller (the last one came out in 2019!), and Xbox's Sarah Bond might have teased its existence as part of a new interview at Tokyo Game Show 2025. We say "might" because she specifically shuts down the question about whether the Elite...
News Asia Is Now The Fastest Growing Region For Xbox, Says Sarah Bond
"It's great to bring games from this region to Xbox"
Shortly after Microsoft's Tokyo Game Show livestream ended earlier today, the team uploaded a special episode of the Official Xbox Podcast - where Sarah Bond revealed that Asia is currently the fastest growing region for the platform. This perhaps isn't a huge surprise, given that historically...
News Xbox President 'Delighted' To Join Board Of Directors At Tyson Foods
She's not leaving Xbox, don't worry
That's a weird headline, right? It's true though! It's been announced that Xbox president Sarah Bond has joined the board of directors at Tyson Foods, although it doesn't mean she's leaving Xbox or anything - she's simply signing up as an indepdendent director for the company. Tyson Foods, if you don't know, is...
News Xbox's Phil Spencer & Sarah Bond Make Surprise Appearance At ChinaJoy 2025
Checking out games from Tencent, NetEase and others
The ChinaJoy gaming festival has been taking place at the Shanghai New International Expo Centre over the past few days, and although Xbox wasn't expected to play a major role in the event, Phil Spencer and Sarah Bond ended up making a surprise appearance! In a series of photos shared by the...
News Xbox Pledges Support For 'iicon', A New Industry Event From The Organiser Of E3
Taking place April 2026
The Entertainment Software Association, also known as the ESA, has announced 'iicon' - a new event that aims to "connect visionaries, thought leaders and innovators from across industries to harness the power of interactive entertainment". This is the same organisation that put together E3, gaming's central summer convention...
News Phil Spencer Congratulates Tokyo Game Show Host On Doing 'An Amazing Job' For Xbox
"Thanks for being on our show, you were so good!"
We've got to admit, we thoroughly enjoyed Xbox's Tokyo Game Show livestream last week. We got tons of great reveals during the broadcast — including a huge shadow drop from publisher Square Enix — and all-in-all it was a well-executed show from Microsoft. And, it looks like we weren't the only...
News Xbox's Sarah Bond Initially 'Clashed' With Phil Spencer When Working Together
"I’m not being paid to do what he says"
Xbox President Sarah Bond has been working at Microsoft HQ for a few years now, and while the current leadership team featuring Sarah is likely more settled these days in terms of working with one another, it sounds like it wasn't always plain sailing at first. In a huge new Bloomberg profile on Xbox's...
Talking Point Is Sarah Bond Hinting At Eventually Moving Away From Xbox Hardware?
Reading between the lines
After all of the Xbox drama that's unfolded in recent days, today has brought our first official response from Microsoft - with Xbox president Sarah Bond appearing on Bloomberg News to discuss the future of gaming. During the chat, Bond talked about the team's commitment to Game Pass, and even gave
News Xbox Doubles Down On Highly Ambitious Plans For Next-Gen Hardware
"The biggest technological leap ever in a generation"
A couple of months ago, you may recall that Xbox's Sarah Bond appeared on the Official Xbox Podcast and claimed that the next generation of Xbox would feature the "largest technical leap you will have ever seen in a hardware generation". This attracted a lot of attention for obvious reasons,...
News Xbox Exec Sends Fans Into A Frenzy With Random Social Media Post
But we don't think it means anything
Last night, Xbox's Sarah Bond managed to cause a bit of a frenzy amongst the Xbox community on social media, as she took to Twitter to post a single image of the Xbox 360 style logo - with nothing else alongside it whatsoever. Here's a look at what she posted, which has racked up around 250,000 views so far:...
News Xbox's Sarah Bond Gives Her Thoughts On The Massive GTA 6 Leak
"I know they’re creating something special..."
Update: Rockstar Games has also now responded to the Grand Theft Auto 6 leak, confirming its legitimacy but also suggesting that it won't cause any long-term impact to the game's development: Read More: Rockstar Games Confirms GTA 6 Leak In Official Statement Original story: There was a ton of...
News Xbox Execs Praise Discussion Around Gaming & Mental Health
Wholesome content
Xbox's Aaron Greenberg and Sarah Bond have both praised a new article from Fortune Magazine; one that discusses the potential mental health benefits of gaming. FM's feature discusses the rise in gaming time due to the pandemic, and how it's "reshaping our understanding" of the medium's effect on mental health. Both the article's...
News Xbox's Sarah Bond Shares Emotional Moment At FanFest Yesterday
"The greatest moment of my career in games"
Xbox Corporate Vice President Sarah Bond made an appearance at the Xbox and Bethesda Games Showcase 2022 yesterday, but she was also in attendance in LA at the Xbox FanFest with Phil Spencer and others. During the FanFest, Bond revealed that she had her greatest moment of her career in games so far, as...
News Phil Spencer Congratulates Team Xbox Members On Their New Awards
"Two amazing members of the team"
It looks like a few more of the folks over at Team Xbox have been getting some positive attention this week! Both Xbox's Sarah Bond and Arkane's Dinga Bakaba have been recognised by VentureBeat, as part of the site's GamesBeat Summit show for 2022. Sarah Bond has been granted the 'Visionary Award' for her work at...
News Phil Spencer Says Xbox Is 'About The Diversity Of Business Models', Not Just Game Pass
Do you agree?
Xbox Game Pass has been a bit of a revelation in recent years and has continued to gather pace into this generation. Xbox Boss Phil Spencer is often lauded as the vision behind the service, a service that receives Xbox first-party games (and many third-party games) on day one. However, it isn't the only viable option on Xbox, and Phil...
News Xbox's Phil Spencer Reveals The First Game He Ever Played
It's old school
Most of us probably remember the first game we ever played, or at least the first system we gamed on. For some of us, that first gaming memory goes way back, and that's certainly the case with Xbox boss Phil Spencer, whose recent Twitter response revealed his first ever game. So, Pong is where it all started for Phil, which is a...
News Xbox's Sarah Bond Wants You To Play Firewatch On Game Pass
"This gem is an emotional journey..."
The fantastic Firewatch was one of a batch of games added to Xbox Game Pass in late 2021, and while it might be a few years old now, various people (including Xbox's Sarah Bond) are pointing out just how great it still is. Bond, who serves as Corporate Vice President at Xbox, took to social media yesterday to...
