
Ubisoft is starting to talk a little bit more about what's next for the Assassin's Creed franchise today, unveiling a new leadership team that will guide the IP into its "ambitious new chapter".
The head of the overall brand will be Martin Schelling, Head of Content will be Jean Guesdon, and François De Billy will be Head of Production Excellence. All three have worked on numerous Assassin's Creed titles in the past, so at first glance they seem a great fit for carrying the franchise forward.
Here's a bit more on each of them:
- "Martin Schelling is appointed Head of Brand. He will lead the franchise team, as well as the overall strategy, long‑term vision, and development of Assassin's Creed. Martin previously worked as a Producer and Senior Producer on many defining titles in the series, including Revelations, Black Flag, Origins, and Valhalla."
- "Jean Guesdon is appointed Head of Content. He will lead the creative direction of the franchise, support ongoing projects, and help shape the franchise’s future while ensuring it remains true to its DNA. You probably remember Jean for his work as Creative Director on Assassin’s Creed IV Black Flag and Assassin’s Creed Origins. But his history with the series goes all the way back to Assassin’s Creed II. His contribution to the brand is immense, and we are delighted to see him return to help shape this next exciting chapter."
- "François De Billy becomes Head of Production Excellence. He will support our teams by strengthening production practices and execution across the franchise. François recently worked as Senior Director, Global Production, and contributed to several major Assassin’s Creed titles, including Revelations and Black Flag, and more recently as Production Director on AC Origins and AC Valhalla."

Ubisoft says that today's news marks the "start" of some updates about what's next for Assassin's Creed, and the company recently confirmed that multiple titles are in development right now.
The one that we're expecting first is "Assassin's Creed Black Flag Resynced" — either a remaster or a remake of the original Black Flag — but it's believed to have been delayed as part of Ubisoft's recent strategy overhaul.
Sit tight — there's hopefully a lot more Assassin's Creed goodness to come in the not too distant future!