Microsoft Reckons It 'Lost The Worst Generation To Lose' With Xbox One

Xbox Boss Phil Spencer talked about lots of different aspects of the company's gaming business in a recent interview on Kinda Funny's Xbox podcast, but this quote is a particularly striking one.

Basically, Phil reckons that last generation was a particularly bad one to 'lose' because of the rise of digital games further entrenching players into their chosen platforms. As a result, the company feels that it can't really regain that ground by simply competing head-to-head with other players like Sony and Nintendo - Xbox needs to go and do its own thing according to Phil.

"It's just not true that if we go off and build great games all of a sudden you're going to see console share shift in some dramatic way. We lost the worst generation to lose in the Xbox One generation where everybody built their digital library of games."

The head of Xbox went on to further make his point by saying that even something like Starfield being an incredible game won't make a substantial amount of players move over to Xbox.

"There's no world where Starfield is an 11/10 and people start selling their PS5s - it's not going to happen [...] I know some people want to hold us up at just being a better 'green version' of what the 'blue guys' do, and I'm just going to say there's not a win for Xbox in staying in the wake of somebody else.

We have to go off and do our own thing, with Game Pass, with the stuff we do with xCloud and the way we build our games."

These are some very frank and honest points from the Xbox boss, and to be honest, we're not used to seeing him being this open about Xbox compared to other platforms. There's always a chance that this is him trying to butter up the likes of the CMA in regards to Xbox's ActiBlizz deal, but we think Phil comes across as pretty genuine here - as usual!

What do you make of all this from the head of Xbox? Do you appreciate the honesty here? Rest assured that this is the last Phil Spencer article of the day down in the comments below.