Xbox Argues With UK Regulator Over Activision Blizzard Deal

Right, the gloves have come off over at Microsoft HQ it seems. The Xbox owners have begun, well, arguing with the UK's competition regulator regarding its 'Phase 2' analysis of the Activision Blizzard merger. In short, Microsoft is accusing the UK CMA of taking Sony's comments into serious consideration without putting what's best for consumers as its top priority.

The Verge's Tom Warren has laid out some fresh quotes from Microsoft, which seems hellbent on dismantling any complaints Sony has about the deal. Here's a list of points laid out by Microsoft detailing why Xbox would still have plenty of competition if the ActiBlizz deal went through:

"The suggestion that the incumbent market leader [PlayStation], with clear and enduring market power, could be foreclosed by the third largest provider as a result of losing access to one title [Call of Duty] is not credible."

In that list, Microsoft actually makes Xbox sound like it's in a worse position in the market than many of us would think. The company states that PlayStation released "over 280 exclusive first and third-party titles" during 2021, which is "nearly five times as many" as Xbox released during the same time frame.

Microsoft then goes on to discuss its position in regards to cloud, mobile and PC gaming, again downplaying how much market share the company really has. Xbox is "last place in console, seventh place in PC and nowhere in mobile game distribution globally", says Microsoft, arguing its case for acquiring Activision Blizzard.

Clearly, Microsoft is trying to put its case forward that Xbox is in no position to start dominating the gaming market, and on this evidence, it looks as though they're probably correct. Still, the scrutiny will come, and it's just a waiting game to see if Xbox wins out in the end with this Activision Blizzard deal.

What do you make of these new comments? Surprised things are getting this heated? Let us know down below!