We're hearing a lot of discourse online about Microsoft's acquisition of Activision Blizzard and whether it's a good or bad thing for the industry.
In a recent video interview with The Grill, Take-Two CEO Strauss Zelnick was asked about his own thoughts, and mentioned how he's "in favour" and believes "it's a good thing for Microsoft and for the industry".
When asked about why he was in favour, Zelnick explained how the video game industry is a highly fragmented business, claiming there was plenty of room for creativity to go around - which not only strengthens Microsoft when united but also companies like Take-Two.
Take-Two also knows how its own successful properties and Microsoft's continued success are mutually beneficial.
"We're certainly of the belief that it's a good thing for Microsoft and the industry. We're in favour."
"This is a highly fragmented business and there's plenty of room for creativity to go around, and Microsoft is an ally of ours and if this makes their business more powerful, we think that's good for us."
When queried about the possible negatives, such as the potential of Microsoft putting too much of a focus on Activision Blizzard in the future compared to the likes of Take-Two, Zelnick mentioned how it was ultimately up to the consumer to vote on what they want to see, and as long as his company is still making hits, the "consumers will show up". He also went on to state how the industry is still "pulling in the same direction":
"If [Microsoft] is focused on the power and strength of their own business, they're going to want to be pushing the most successful properties, and if consumers are showing up for our properties and Microsoft isn't engaged, then that would be a bad thing for Microsoft. So, I think we're all essentially pulling in the same direction."
What do you think about Take-Two showing support for Microsoft's acquisition Activision Blizzard? Are you at all surprised to hear this? Comment below.