The Xbox 360 was a defining era in the history of Xbox. It pretty much put the brand on the map, exposing Xbox to millions through Xbox Live - and a fantastic, cutting edge console to boot. At the time, Peter Moore was brought in to help Microsoft market the Xbox 360 launch, and in a new interview, Moore has reminisced over his time working on Xbox.
While the console wars were definitely a thing back then — Moore even says Microsoft encouraged them — Xbox was still laser focused on launching the 360. It wasn't just the console itself though, the company had to get everything right, including the launch lineup, accessory line and of course, the levelling up of Xbox Live.
"My job was to come in, two years in advance of building what became known as the Xbox 360; 'Xenon' was its working title when I got there. We built not only the hardware, but more importantly the software, the services, the peripherals, everything that went with the Xbox 360 launch and I thoroughly enjoyed my time there. It was such an innovative console, again."
"Most importantly, if you will, Xbox Live finally getting going here and getting to scale, bucking the trend of the other guys for free, and we said look: we're going to build a world class service for you, it's gonna be $5 a month, and it's gonna be well worth it. And it was."
You can say that again! Xbox Live really did change the gaming landscape. Looking back, it's hard to think of a more defining feature of the 7th generation of consoles. Well, aside from those classic Xbox 360 gamerpics of course - who doesn't remember bubble gum boy?
What is your standout Xbox 360 memory? Let the nostalgia flow in the comments below.
Great moment. And when you had to make THE decision. Cya Kaiden.
If I had to pick a standout memory from the 360 era, for me that would be when I went online with Xbox Live for the first time ever with Halo 3. Another one would be browsing the Xbox Live market place and downloading a ton of demos and games to try out which was fun.
Amped 2 on Live. So much fun! Never played online as much since then.
I know it was for OG Xbox but the community blossomed when it was playable on 360
My standout memory of Xbox 360 was the day I bought the console. It was about 2 weeks after launch, I was home from college for Thanksgiving break, got back to the house, set everything up and dove right into some PGR 3 and it was an awesome experience. Fantastic graphics, even on the older non-hd tv I had, and eventhough multiplayer was the draw for many, I had lots of fun with the single player.
Another standout memory was the launch of my favorite game from that era, Halo 3. That series showing up on the then current-gen was a huge deal, and it was the first time I went to a midnight launch for anything game related.
My main memory of getting a 360 is buying one, bought one of eBay a couple of months after launch for £100 less than retail, the guy didn't plan the auction very well, it finished at 7am on New Years Day!
Left 4 Dead was a game that really stand out for me on the 360. I had hours of endless fun and great conversations with most of the people I met playing it.
So many great games, its tough to pick a fave. Maybe Halo 3 as I loved that one and havent really got on with that franchise since.
But I had 4 machines rrod on me so its tough to remember the great times, and I used the machine less and less as it kept breaking on me. At least thats no longer a concern with series x, I get the impression I could hit that with a sledgehammer and it would still work 😂
It was definitely better than the PS3 for me except the gold requirement for online
The 360 really is massively underrated for its innovations IMHO. I think the RROD problem overshadowed all of the clever hardware and software features.
The 360 gave us the first standard wireless controller (the WaveBird wasn’t packaged with the GC) and it also enabled you to turn the console on and off.
Achievements were a new idea that took Sony several years to copy. The Guide button and the ability to jump into the blades view while still running a game was also very unique, especially when they supported custom soundtracks back then. Being able to download games and demos was a new thing on consoles back then too.
Then there was the eDRAM which allowed the 360 to really punch above its weight and offer easy anti-aliasing where the PS3 struggled to do the same, forcing developers to come up with clever software alternatives.
Plus the 360’s Xenos graphics chip had the unified shader architecture before even PC graphics cards. I remember Tomb Raider Legend ran way better on 360 than my PC at the time.
Then there was the modular hardware design. I remember the 360 was criticised for not having a hard drive or Wi-Fi out of the box, but it did mean people could buy a console for less and add those things on later, making the console much more affordable than the eye watering PS3 price.
I think the custom covers you could buy were great too, it really allowed people to personalise their console. Microsoft still have some of that with their custom controller design website.
So, I really do think MS were incredibly inventive with the 360, I was actually quite disappointed that the Xbox One didn’t manage to live up to that standard (other than TV, TV, TV).
I got bad company and gta 4 with my console. Playing online for the first time was amazing. But my best memories are playing co op gears 2 on horde with my friends with a crate of beer trying to get to wave 50 with clever use of the shield.
Sadly for a lot of people the innovation remembered will be not working very well
We recently bought a 360 again for my 6 year old daughter, my 360 was stolen back in the day, but still had a lot of physical discs left, this 'new' one is in pristine state, including kinect which my daughter is gonna love, even the packaging is still immaculate , paid 50 bucks for it including ten games, so other than the OG, we got the whole lineup in our house.
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