The Xbox 360 was a defining era in the history of Xbox. It pretty much put the brand on the map, exposing Xbox to millions through Xbox Live - and a fantastic, cutting edge console to boot. At the time, Peter Moore was brought in to help Microsoft market the Xbox 360 launch, and in a new interview, Moore has reminisced over his time working on Xbox.
While the console wars were definitely a thing back then — Moore even says Microsoft encouraged them — Xbox was still laser focused on launching the 360. It wasn't just the console itself though, the company had to get everything right, including the launch lineup, accessory line and of course, the levelling up of Xbox Live.
"My job was to come in, two years in advance of building what became known as the Xbox 360; 'Xenon' was its working title when I got there. We built not only the hardware, but more importantly the software, the services, the peripherals, everything that went with the Xbox 360 launch and I thoroughly enjoyed my time there. It was such an innovative console, again."
"Most importantly, if you will, Xbox Live finally getting going here and getting to scale, bucking the trend of the other guys for free, and we said look: we're going to build a world class service for you, it's gonna be $5 a month, and it's gonna be well worth it. And it was."
You can say that again! Xbox Live really did change the gaming landscape. Looking back, it's hard to think of a more defining feature of the 7th generation of consoles. Well, aside from those classic Xbox 360 gamerpics of course - who doesn't remember bubble gum boy?
What is your standout Xbox 360 memory? Let the nostalgia flow in the comments below.
[source youtu.be]
Comments 11
@CrazyJF
Great moment. And when you had to make THE decision. Cya Kaiden.
Amped 2 on Live. So much fun! Never played online as much since then.
I know it was for OG Xbox but the community blossomed when it was playable on 360
My standout memory of Xbox 360 was the day I bought the console. It was about 2 weeks after launch, I was home from college for Thanksgiving break, got back to the house, set everything up and dove right into some PGR 3 and it was an awesome experience. Fantastic graphics, even on the older non-hd tv I had, and eventhough multiplayer was the draw for many, I had lots of fun with the single player.
Another standout memory was the launch of my favorite game from that era, Halo 3. That series showing up on the then current-gen was a huge deal, and it was the first time I went to a midnight launch for anything game related.
My main memory of getting a 360 is buying one, bought one of eBay a couple of months after launch for £100 less than retail, the guy didn't plan the auction very well, it finished at 7am on New Years Day!
Left 4 Dead was a game that really stand out for me on the 360. I had hours of endless fun and great conversations with most of the people I met playing it.
So many great games, its tough to pick a fave. Maybe Halo 3 as I loved that one and havent really got on with that franchise since.
But I had 4 machines rrod on me so its tough to remember the great times, and I used the machine less and less as it kept breaking on me. At least thats no longer a concern with series x, I get the impression I could hit that with a sledgehammer and it would still work 😂
It was definitely better than the PS3 for me except the gold requirement for online
I got bad company and gta 4 with my console. Playing online for the first time was amazing. But my best memories are playing co op gears 2 on horde with my friends with a crate of beer trying to get to wave 50 with clever use of the shield.
Sadly for a lot of people the innovation remembered will be not working very well
We recently bought a 360 again for my 6 year old daughter, my 360 was stolen back in the day, but still had a lot of physical discs left, this 'new' one is in pristine state, including kinect which my daughter is gonna love, even the packaging is still immaculate , paid 50 bucks for it including ten games, so other than the OG, we got the whole lineup in our house.
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