The Xbox Twitter account has managed to go viral over the past few hours in response to a couple of commenters on Twitter, who had unconstructive criticism to share about the new Xbox Design Lab Pride Controller design.
Xbox initially posted about the controller and its 34 flags, which attracted comments like "no one asked for this" and "L controller", resulting in Xbox issuing some responses that tracked up thousands and thousands of likes:
There's been a lot of positivity surrounding Xbox's retorts on Twitter, such as IGN's Senior Editorial Producer Mark Medina who told the brand to "never change" in a post that boasts almost 20k likes on the platform.
Xbox's Pride Controller design will be available today as part of Xbox Design Lab, which itself is also returning after a short hiatus. The design will remain available throughout the year, so you can pick one up whenever you like.
Check out the full selection of Design Lab controllers over on the official Xbox website!
Comments 42
If folks get upset over a brightly coloured controller, regardless of who or what it's meant to represent, they should take a close look at their life choices and probably re- evaluate them
People will always find something to complain about. Often times it's just them projecting their true feelings and problematic life onto the world
Big companies need to actually take a stand against these kind of things on social media. It's not acceptable, and if you don't take action then it undercuts your message.
I'm glad this is going to be an ongoing product rather than a limited edition as I'm in the market for a new controller, but they're so damned expensive. This'll give me time to save up for one with my rewards points.
That's like the Jackson Pollack of Pride controllers, it could be anything. If you told me it was to celebrate the 20 year anniversary of Cyberchase I'd believe it.
Kudos to you for leaving the comments open on this one.👍
Also regarding the "no one asked for this" comment itself that's palpably untrue as they made a couple of these last year and sent them to "Influencers".
There were loads of people, myself included, who specifically asked them to release this to general sale.
The question you need to ask yourself is; does this actually affect me? So you don't like the controller. Buy a different one. So you don't like what it stands for? What difference does it make to you? Just ignore it and move on. If this controller were the only one available, and you were effectively forced to use it, then maybe your concerns would carry more weight (based on the design, not what it stands for). However that is not the case, so get over yourself, forget about it, buy something that you actually like, and allow those that wish to buy this controller to do so. It hurts no-one, but the message it sends is important...
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@Xiovanni I can only agree. I thought my forza edition controllers were a little wild, but i dont like these at all. Just because someone identifies with the pride movement, why do companies assume they loose all taste?
In my experience, the groups this is aimed at often have better tastes!
Putting the politics aside for second...it is kind of ugly. 😅
But I will just not buy it and move on with my day. If someone wants to buy it let them buy it. Simple as that really.
Well that Preston fella has been retweeting a lot of Elon Musk, so I can tell you that his flag is just a giant red flag, made up of smaller red flags.
I wish I had the time these people find to put themselves in the middle of other peoples’ business. Billions of people on this earth and somehow the mathematic impossibility that we are all the same is too much to bear for some.
Loving their response a lot more than the controller. Looks very 80's or like a mishmash of awful football kits from the 90's but was worth it just for this come back 🤣
@Xiovanni Horses for courses. I think it's fire, I love the design, but just don't need another controller.
I don't get why anyone would think this is ugly... maybe not everyone has high enough sense of taste to enjoy how awesome the design is. 🤷
I have the Forza controller and love this one too. I don’t need it and will leave it for others don’t need another controller but design is nice.
Lots of folk are triggered so easy. It’s not a recent thing it’s always been the way just with social media we see Stan from the red lion and his rants where before you had to be in the pub to hear his nonsense.
Old and young get all snowflakey about stuff and on left and right.
Live and let live. We need to learn to show more empathy and compassion and also own our own choices and the impacts they have on others.
I didn't like the design at first but, the more I see it, the more I like it. I couldn't care less about self-entitled people judging everyone and everything else as if they were better.
It's not my cup of tea, but even I can admit that controller is fabulous!
Thank God for Free Speech and the First Amendment!
Is it sold in Xbox Middle East regions?
@CaptainCluck ha ha ha no, they'll take it outside and stone it.
Regardless of the sentiment behind it, I think its pretty hideous... but thats just my opinion and I will neither buy it or lose sleep over it!
I think it’s a great idea. Parents who put their kids on puberty blockers at 12 will snap these up.
I don’t really like the look of the controller, but I do like that Xbox supports the LGBTQIA+ community. Thank you Xbox for standing up to the criticism of what the controller represents.
As someone who is bi but doesn't really like what has happened to the whole movement, I would say that this kind of stuff does bother me from a "corporations exploiting what used to be a good and wholesome thing" standpoint, it doesn't bother me so much to go on Twitter and complain about it. The way I look at it is with a live and let live sort of mentality, if people enjoy this and want to be a part of it, so be it.
Making great exclusives is hard, painting controller with colours is easy, I guess microsoft choose the easy way out. And for business to berate their customers is weird, but I guess that's the state of america company right now.
Rather than microsoft destroying haters, I think it's more like microsoft berated their paying customer.
Is this really news worthy lol
Wow, that thing is beyond hideous imo, I wouldn't even put it in my trash, It might offend the old food and curdled milk. I'll stick to the black one. And before you call me a homophobe what it represents has precisely nothing to do with how ugly I personally think It is. It shouldn't be offensive that not everyone will like that clashing disarray of colors.
No one criticised what it represents, at least not that I'm seeing here. Fact is it's extremely ugly to a lot of people. Not liking how something looks is not the same as criticising what it represents. If there was real criticism I would agree but you're using a straw man argument to try and make it look worse so you can jump in and call out an injustice towards a victim group where there wasn't one. There's a term for that....but I won't say it
Yep, allowing people to make ugly controllers and allowing those that find it ugly to say so. Those who like it feel free to enjoy it. A couple comments shouldn't change that
lol, I love love love their replies.
That being said, I don't like "Rainbow Capitalism" and the controller does look kind of like a mess without any sincere thought. But I'm glad we can make our own controllers. I have a couple of flags I personally stand, so I'm super happy I can make my own custom controllers (and just in time too, one of my joysticks is starting to give out).
Happy Pride Month!
This one is pretty noisy for my taste with the design, I think one with the Trans Pride color scheme would look pretty awesome, it’s the blue/pink/white ribbon going over the right thumbstick on this controller.
@Titntin @Xiovanni if you look at the the design lab page the explain that it features 34 flags from the LGBTQIA+ community.
Removed - unconstructive
Removed - off-topic; user is banned
@Royalblues to be fair, both sides could take that advice. People are tired of someone's sexuality being forced on them. If people want to be treated equally, then they'd not care who someone else wants to have sex with, or is attracted to.
@Jomi1964 the US gave up on free speech rights a long time ago.
@Tharsman "I don't understand why everyone doesn't think exactly like i do..." 🙄
@twztid13 "I don't understand context and things fly over my head all the time..." 😏
@Royalblues "live and let live" say the tolerant Left
https://www.youtube.com/watch?v=XatCv5jfcYU
@twztid13 Yeah true, it seems like it wow.
The rainbow flag used to represent everyone. That controller is wayyyyy too busy. I would love a standard rainbow or the ability to select the flag that applies to me. But nope we are one consumer soup.
is every month pride month these days...sure feels like it
Xb stop pushing the sexuality narrative, u can take this comment off as well, like you did with the pervious one. I'm saying again, as a non American, seeing how liberals r pushing their narrative and trying to enforce it and then trying to silence your commentators cause they don't agree with the American way, forgetting that the majority of your supporters r not Americdan and not respecting your international audience who might not agree with this narrative due to free speech, then it leaves much to one's desire how free America is when it comes to free speech actually. In fact free speech is not as free as the world thinks in America. And just with this article and the way u handle comments u don't agree with, just proves that. Sad but true, think about it????
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