Image: Xbox

The Xbox brand is growing in popularity within Japan thanks to services like Game Pass and Cloud Gaming, and locally developed games jumping on board.

To help increase awareness, Xbox has now launched its news service 'Xbox Wire' in the country. This will allow the Xbox team to deliver "fully localized news" (about all things Xbox) - directly to fans within this location.

It also happens to mark the 20th year anniversary of Xbox's original launch within Japan. Xbox sees this announcement as a way of "reinforcing" its commitment to the Japanese market:

"As we continue our journey, we are excited to bring the joy and community of gaming to so many more players in Japan and help them keep up to date with all the content and experiences available on console, PC as well as cloud. We are thrilled to offer our fans consistent updates through Xbox Wire and are reinforcing our commitment to Japanese gamers by bringing you the most important Xbox news, when you need it and in your own language.

"The launch of the Xbox Wire Japan means Japanese fans can receive up to date, relevant and fully localized news as and when they need it. Our hope is this launch will bring Japanese players even closer to the Xbox brand and strengthens our commitment to the Asia region."