Xbox has been making plenty of historic moves in the industry over the past couple of years, including the acquisitions of Bethesda and Activision Blizzard, but it's fair to say some people have their concerns with where Xbox might be heading as a result, despite whatever Microsoft or Xbox boss Phil Spencer might have to say.
In a recent wide-ranging interview with Axios's Stephen Totilo, Spencer highlighted that he and his team's responsibility is "to continue to run a good business so this company continues to support us", and he thinks "we've built a strategy that is supportive of players and creators".
However, he knows the skeptics are still out there, using Xbox Game Pass as an example in the discussion:
"[People ask] when is the Game Pass price is going to go up? 'They're buying all these studios. You know, it's inevitable.' Even though it's been what, now, four years we haven't raised it."
"But it's like, 'You know, it's coming', 'When they are number one, they're going to start doing all those exclusive deals that, like, you know, Xbox has history' and all I can do is is make the decisions that are in front of us and try to be explicit about what our goals are."
Spencer's comments follow a passionate rant from American comedian and TV host Adam Conover that went viral recently, with Conover suggesting that Microsoft and Xbox were trying to "use their massive cash advantage to undercut and dominate the entire game industry".
However, we also heard this week that Microsoft is planning to not only keep Activision Blizzard games on PlayStation, but even add franchises such as Call of Duty to Nintendo Switch for the first time in the future.
What are your thoughts on this? Let us know down in the comments section below.