Yesterday it was revealed that Xbox is the "official console of Battlefield 2042", but we had no idea what that meant. It seems not many other people did either, considering the game's not an exclusive. Somebody posed the question to an Xbox exec who revealed all on social media. Unfortunately, it's not that exciting.
Josh Munsee, the senior marketing manager at Xbox, was asked on Twitter what it means by Xbox being the official console of Battlefield 2042. Munsee elaborated, revealing that all it essentially means is "marketing, branding, gameplay capture, etc."
When asked if this was a usual practice, Munsee added: "It was part of a bigger series of announcements they made so maybe not “usual” but in context of listing full partnership announcements, not out of place."
Whether anything else comes out of this slogan remains to be seen, but it seems pretty tied down to being just simple marketing jargon - a theory we proposed when it came about. We'll learn more about Battlefield 2042 in the coming weeks, especially with the EA Play Live event coming up on July 22, so maybe we'll get further clarification there.
How do you feel about Xbox being "the official console of Battlefield 2042"? Let us know in the comments below.
[source twitter.com]
Comments 7
Physical copies should have a sticker that proclaims “Xbox official Console of Battlefield” so In a few years we could look at it and say “that was as pointless and this comment”
It basically helps both companies. Xbox gets a lot of promotion with the game and based on the gameplay, I think it it will be a big game. So if people buying the game see all this promotion and ads with Xbox, they might pick up a Series S/X. I don’t think it’s a bad thing at all.
Sony have the marketing deal and timed exclusive stuff with all COD games, so makes sense for both MS and EA to align with Battlefield.
See?
Told you it was just a marketing deal.
Xbox should get FIFA and COD back on board like the 360 days.
So helps in Europe having FIFA, especially when advertising on TV.
Some general public believe the game is only on that console and it works sales wise.
And it’s dam trendy to have FIFA in Europe with the youngsters.
@uptownsoul from what I've experienced and witnessed lately, if this game releases on gamepass the sony fanboys will throw tantrums, review bomb, say how bad the game is and not buy it. So it may not sell well on the ps4/5 at all.
Sony does it all the time. Means when you see it on a bus it will have a Microsoft logo. See it on a video the gameplay will be from an Xbox.
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