We all know how much Xbox head Phil Spencer wants to improve the brand's reputation in Japan, and following Xbox Game Pass's launch in the country last year, it looks like the marketing team is really trying to ramp things up.

Earlier today, popular Virtual YouTuber Shishiro Botan hosted an hour-long promotional stream dedicated to Xbox Game Pass on her YouTube channel, pushing it out to her 728k subscribers. Botan is part of Hololive Production, which is a talent agency managing various popular YouTubers, so we wouldn't be surprised if Microsoft has done some kind of deal with the company to promote Xbox Game Pass agency-wide.

The stream went into details explaining what Xbox Game Pass is, looking at the library of games, and then playing through portions of Gears 5 and Control. The comments on the video seem very positive about the collaboration and Microsoft's desire to increase Xbox's footprint in the country, so let's hope we see more of this moving forward!

Thanks to @LtSarge for sharing this news tip with us! What do you make of this? Tell us down below.