Former Xbox exec Robbie Bach, who was president of Microsoft's Entertainment & Devices Division until 2010, has been speaking a bit about his time on the Xbox team in an interview with Twitch Gaming.
As part of the interview, Bach along with former Nintendo boss Reggie Fils-Aimé and former Sony Computer Entertainment America president Jack Tretton, gave his thoughts on the so-called "console wars" during his time at the company, admitting they were "hardcore" and it was a "super competitive" time:
"I think there was a lot of competition, certainly within Microsoft. We looked and said, 'those are the two guys we have to beat', and we were just getting started - they were the established players - and so you sort of play the underdog card... people were super competitive back then."
"I will say this, it was never personal. But between the companies, it was hardcore. And they were the people we had to beat."
The two other bosses also went on to describe their experiences, echoing the thoughts of Bach that there was plenty of competition, but nevertheless each company was primarily focused on their own work.
Of course, things have changed significantly over the past few years, and current head of Xbox Phil Spencer has stated on numerous occasions that he's not interested in the idea of a console war in the Xbox Series X generation.
What do you make of Bach's comments on the console wars? Give us your thoughts down below.