
It's been a crazy week of rumours and speculation about not only the third-party 2025 Xbox handheld, but also the next Xbox console and first-party handheld that are apparently arriving in 2027 - if the timeline doesn't shift again.
The 2025 Xbox handheld will probably have a name that resembles something along the lines of an ASUS ROG Ally — we're not expecting too much of a deviation for a third-party system — but Microsoft has a tricky task on its hands for naming both the new Xbox console and the 2027 handheld... especially if they both launch at the same time.
This is just my opinion here, but I don't think they've named a console very well since the Xbox 360! The Xbox One made sense on paper but perhaps just got tainted by all the mess that happened back at launch, while the Xbox Series X and Xbox Series S felt too confusing after having the Xbox One S and the Xbox One X just a few years prior.