Tag: Xbox Boss
News Xbox To Retire Features That Don't Align With Future Plans, Starting With Copilot AI
"We will stop development of Copilot on console"
Following reports earlier today that Asha Sharma had hired new leaders for Team Xbox, the boss has shared a short statement on social media confirming the news, while also revealing that some features are going to be retired. "Xbox needs to move faster, deepen our connection with the community, and...
News 'We Need To Evolve How We Work' - Xbox CEO Announces She's Bringing In New Leaders
To address consumer and technical expertise
Xbox boss Asha Sharma is making another major move today, as she's reportedly told employees in a company memo that the division needs to "evolve how we work", and therefore she's bringing in new leaders. This was first reported by CNBC, which mentioned that Sharma had the following to say in her memo:...
News 'I've Ordered A Series X, I'm Back In' - Lapsed Xbox Fan Attracts The Attention Of Asha Sharma
"Hell yes"
Since Asha Sharma has taken up her new role as Xbox boss, she's been quite open with fans online. Indeed, we've seen Sharma chat very publicly with Xbox followers since taking over a few months ago - and this past week, one of her to-the-point responses to a lapsed fan went viral on Twitter. In short, an Xbox fan known as '
News Asha Sharma Says Xbox Is Investing To Make Series X|S Consoles A 'First-Class Experience Again'
That's how important they are to the new leadership
In yesterday's big Xbox statement from Asha Sharma and Matt Booty, there was a mention in one of the priority sections about how they wanted to "stabilize Gen9 as a healthy and high-quality base", with Gen9 referring to the ninth generation of Xbox consoles in the Xbox Series X and Xbox Series S...
News Microsoft Gaming Scrapped As Asha Sharma Promotes 'Return Of Xbox' At MS HQ
Update: Now official!
It's been a busy few months for Asha Sharma as she settles into her new role at Xbox, and it sounds as though she's rounding out that initial period by promoting a complete "return of Xbox" over at Microsoft HQ. According to Tom Warren of
News 'The Idea Is Not Dead' - Xbox Boss Explains Why She's Still Keen On A Mobile Store
It seemed to have been killed off, but apparently not!
For years now, we've been hearing about potential plans for Xbox to build a mobile store that could compete with the likes of the Google Play Store and Apple App Store, but nothing has ever come of it (there's a storefront on the actual Xbox app itself, but it's only for buying console and PC...
News Asha Sharma Teases New Xbox Game Pass & Discord Partnership
"We're teaming up again as we continue to make Game Pass more flexible"
We've got even more Xbox Game Pass news to bring your way today! Following yesterday's price reduction for Game Pass Ultimate, Xbox boss Asha Sharma has teased a new partnership with Game Pass and Discord. Sharma says they're "teaming up again" in order to help make Game Pass...
News Xbox Boss Wants A 'Chat' With Ex-PlayStation Exec Over Criticisms Of Game Pass
Asha Sharma is willing to listen
Recently, we've heard how Asha Sharma is interested in finding ways to make Xbox Game Pass less expensive and more "flexible" in the future, which various rumours swirling about how that might be achieved. When Sharma's leaked memo about reducing the price of Game Pass was revealed, former PlayStation boss Shawn...
Feature You're The Xbox Boss And Need To Figure Out Exclusivity, What Decision Are You Making?
Are you going back to doing exclusives?
In recent years, Xbox has veered away from exclusive games massively, to the point where Forza, Gears and even Halo later this year are being stripped of their console exclusivity. This move — at least in the public-facing world and below Satya Nadella — seemed to lie largely at the feet of previous...
News Xbox's Recent Battery Issue Was A Reminder To 'Earn Every Hour' With Players, Says Boss
Asha Sharma is pleased with how the team handled it
Last week, we published a story about how Xbox had been offering free rechargeable batteries to fans who had been affected by an issue where no AA batteries were included with their new controller, and Xbox boss Asha Sharma was apparently very pleased with how her team dealt with the situation...
News Asha Sharma Lays Out Plans For 'Deeper Investment' In Xbox's Platform Foundations
She's identified multiple areas of improvement
We've already heard a lot about how new Xbox boss Asha Sharma seemingly wants to make a bunch of changes at Xbox, including ditching the "This is an Xbox" marketing campaign and reducing prices for Xbox Game Pass, but behind the scenes, it sounds like she's very keen to improve Xbox's "platform...
News Xbox Boss Declares Game Pass Is 'Too Expensive' And Needs A 'Better Value Equation'
Asha Sharma says XGP will evolve in the long term
It's official! New Xbox boss Asha Sharma wants to make Xbox and PC Game Pass more affordable in the future. This is courtesy of a leaked memo that's been shared by The Verge today, in which the Xbox head and Microsoft Gaming CEO told employees that the current model of Game Pass "isn't the final...
News Xbox's Asha Sharma Speaks On Camera For First Time As Microsoft Gaming CEO
As part of a fan vlog with Phil Spencer
Even though Asha Sharma has been very active in making improvements for Xbox fans over the past few weeks, we still haven't seen her speak publicly on camera as Xbox boss — or at least, not until a GDC vlog went live over the weekend. A YouTuber known as Mr. Wright Way was in attendance at GDC 2026 back in...
News Xbox Is Sending Out Project Helix Gift Packages Signed By New Boss Asha Sharma
No console yet, just a bunch of free merch
We're sure you've already heard about the codename for Xbox's next console by now — "Project Helix" — and although the console itself won't be in developers' hands until next year, Xbox is clearly trying to build hype for it this year. The latest example of this is a bunch of free "Project Helix"...
News Xbox Boss Reveals New 'Dedicated Team' Focusing On Fan Feedback
Following the rollout of new achievement features
Yesterday, we were treated to yet another surprise from Team Xbox when it was revealed that Xbox achievements were getting multiple new improvements, and this is seemingly the result of a new "dedicated team" that's been set up. Shortly after the achievement features were unveiled, Sharma took to...
News Here's What Asha Sharma Has Been Playing On Her Xbox Gamertag Over The Past Month
A peek at the new Xbox boss's account activity
It feels like a lifetime ago now, but all the way back in late February, new Xbox boss Asha Sharma shared her Xbox gamertag with the community before being criticised for "faking" it with an artificially inflated gamerscore, to which she clarified that her whole family was sharing the account and that...
News 'Part Of The Return Of Xbox' - Asha Sharma Explains Why FanFest Is Returning To LA This Summer
There wasn't an official one for XGS 2025
You've heard of Xbox FanFest, right? This is the name for an official Xbox community program that aims to bring Xbox fans together in various ways, and it's usually highlighted by a special in-person celebration in Los Angeles for the annual Xbox Games Showcase that takes place each June. Last year though,...
News New Xbox Boss Has Considered 'Pricing Revamp' For Game Pass, Claims Report
Involving lower-priced tiers and maybe even a partnership with Netflix
It's been a busy old month since Asha Sharma took the reigns as Xbox boss over at Microsoft HQ, and according to a new report from The Information, she's already considering how she can lower costs for Xbox Game Pass. The repo
News 'Keep The Feedback Coming' - Xbox Boss Says New Console Features Were Built Two Weeks Ago
An impressive start to Asha Sharma's reign
Yesterday, we were treated to the surprising news that the Xbox Series X and Xbox Series S consoles were getting a major dashboard update for the first time in what feels like forever, with multiple features being implemented including custom colour settings, the ability to disable Quick Resume for certain...
News Xbox's Phil Spencer Was Asked About Retirement A Year Ago, And Here's What He Said
"I don't want Xbox to be afraid to innovate"
We've finally now managed to grasp that Phil Spencer is actually leaving Xbox in the very near future — he's currently sticking around until the summer to help Asha Sharma get settled in as Microsoft Gaming CEO — and it's reminded us of a few things that were said about his potential retirement over...
News Xbox Head Doubles Down On The Importance Of Console, Says It's A 'Reference Experience'
"We will be team Xbox, and we'll get through this together"
Last week, we saw a video and a couple of images doing the rounds from a Microsoft event where new Xbox boss Asha Sharma was introduced to her new team by Phil Spencer, and now we know a bit more of what was actually said. This is coming from a transcript over at Windows Central, which...
News 'I Think She'll Be Fine' - Xbox Legend Peter Moore Reveals His Advice For Asha Sharma
He also wants her to put some fun back into the industry
Everyone's having an opinion on the new Xbox boss Asha Sharma at the moment, and Peter Moore (a former Xbox boss himself) is one of them — he's just been interviewed by the folks over at GamesBeat. Moore is of the opinion that Sharma is going to be "just fine" in the role as Microsoft...
Video Phil Spencer Introduces New Xbox Leader At Microsoft HQ
"An emotional day here for the team."
It's been a busy week for Asha Sharma — not only has she started her first few days on the job as Microsoft Gaming CEO and overall Xbox boss, but she's also been interviewed and introduced to the team over at Microsoft HQ. Posting on social media recently, Xbox exec Aaron Greenberg shared a video of Phil...
News Xbox Boss Questioned On Whether Exclusives Could Return In The Future
"The plan's the plan until it's not the plan."
Ever since Asha Sharma was announced as the new Xbox boss last Friday, there's been speculation about whether exclusive games could become part of Xbox's strategy in the future once again, and she's at least partially addressed this in a new interview with Windows Central. Speaking on a whole range of...
News 'Return To Our Roots' - Xbox CEO Reiterates Her Goals For The Future
Asha Sharma has officially completed her first day in the role
This past Monday marked Asha Sharma's first day in the job as Microsoft Gaming CEO and overall Xbox boss, and she used the opportunity to reiterate her "goal" and "focus" points for the future. She mentioned this as part of the response to IGN's Ryan McCaffrey about her gamertag...
News Xbox Boss Explains Her Gamertag Activity, Says 'Faking Would Be A Terrible Idea'
She didn't expect it to get so much attention
Over the weekend, new Xbox boss Asha Sharma received a ton of attention after sharing her Xbox gamertag on social media, and there was some skepticism about how much gamerscore she'd managed to rack up so quickly. We highlighted this in a post on Pure Xbox yesterday — she'd been getting full...
News Xbox CEO Shares Her Three Favourite Games Of All Time, Along With Her Gamertag
It's a good list, and she's a Chrono Trigger fan too!
We all know that ex-Xbox boss Phil Spencer is a massive gamer, but new Microsoft Gaming CEO Asha Sharma doesn't come from a gaming background in terms of her career. That said, she's still got great taste in Xbox games! Sharma was asked about her three favourite games on social media over the...
News 'No Tolerance For Bad AI' - New Xbox Boss Says Games Need 'Great Stories Created By Humans'
AI slop is out of the question, she says
With the new Xbox boss (Asha Sharma) coming from an AI background inside of Microsoft, there's been a lot of discussion about how AI will be integrated into her Xbox vision, which she chose to address in an interview with Variety. Speaking to the outlet on Friday, Sharma advised that she has "no tolerance...
Feature Who Is Asha Sharma? A Look Back At The Career Of The New Xbox Boss
Phil Spencer's successor!
Whenever Phil Spencer eventually decided to retire from his position as Xbox boss and Microsoft Gaming CEO, we naturally assumed that position would go to Xbox president Sarah Bond — but with Sarah leaving the company following Phil Spencer's retirement last night, it's ended up going to the relatively unknown Asha Sharma...
News Xbox's Phil Spencer Is Clearly Loving Metaphor: ReFantazio Right Now
How about you?
Metaphor: ReFantazio has been out for a week now on Xbox Series X and Xbox Series S, and we can confidently say it's one of our top games of 2024. It's so good that we even gave it an "Outstanding" 10/10 review here at Pure Xbox! Xbox boss Phil Spencer has clearly been loving his time with the game as well, as he took to the social...
