Candy Crush
Image: King

For some time now Microsoft has been planning to launch its very own Xbox mobile store in hopes of shifting consumers away from the competition. Now, in a new interview at Bloomberg's Technology Summit, Xbox president Sarah Bond has confirmed the launch is on the horizon.

Xbox's mobile store will apparently be going live in July 2024, and it will begin with Microsoft bringing its own "first-party portfolio games" including titles like Candy Crush, Minecraft, and other popular releases, with Xbox's partners also part of the store's expansion plans.

This will lead to a full cross-platform gaming-centric mobile experience, according to Bond. The store itself will start out "on the web" - making it accessible across "all devices" and countries regardless of existing policies in place, and will expand from there.

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