Mergers and sales of big third-party video game companies have become all the rage in recent years, and according to a new report by the news website Puck, Electronic Arts could be next in line.
Following on from Microsoft's acquisition of Activision Blizzard, EA has reportedly "been persistent in pursuing a sale" - holding talks with companies such as Apple, Disney and Amazon.
It allegedly spoke with NBCUniversal as well - with Comcast CEO Brian Roberts proposing a merger.
Negotiations were believed to have taken place over several weeks between lawyers and bankers from both parties, and it would have seen the Roberts family take majority control of the combined entity - supposedly with EA CEO Andrew Wilson in charge.
Disagreements over the pricing and structure of the proposal apparently led to the collapse of this potential merger. Both parties declined to comment on the matter, with EA saying it would not comment on rumours and speculation.
EA has reportedly been spurred on by Activision Blizzard being acquired by Microsoft, and it's also mentioned in the report how the company would prefer to keep Andrew Wilson on as the chief executive if a merger was to take place.
How would you feel about EA being snapped up by another company? Leave your own thoughts down below.