There's been a lot of talk about where Xbox could go with the Activision Blizzard deal, particularly in regards to exclusive games. Of course, Call of Duty is one of the most lucrative series' out there — owned by Activision — and former PlayStation executive Jack Tretton thinks Xbox may have handled the series differently a decade ago.
Tretton recently opened up about his history in gaming in an interview with Game Informer. The former PlayStation executive discussed his time at Sony, and how he feels the industry has changed since he left in 2014.
"I think back in the day, when I was back at Sony and we were trying to establish this PlayStation brand, and Xbox came out and we’re trying to compete with such a formidable company in Microsoft, it very much was ‘win at the expense of the competition, counter what they’re doing, block what they’re doing,’ but I think the businesses have grown so big now that it isn’t that way anymore."
Tretton also told GI that he doesn't believe Microsoft will make Call of Duty exclusive if the Activision deal goes through, but 10 years ago, he's confident they would have. Nowadays, he feels that the fierce competition — which would have led to more exclusivity — no longer exists between the big platform holders.
"The competition in the video game industry is not Nintendo versus Sony versus Xbox. It is video games as an entertainment form against watching TV, going to concerts, whatever other forms of entertainment you have. So the gaming industry is competing for people’s time and mindshare, and the more great entertainment experiences there are, the more that people in the video game business and the people that enjoy playing video games have to choose from."
The former PlayStation executive also went on to discuss the live service era, cloud gaming, and the state of E3 in 2022, and we recommend giving the whole interview a read if you're interested in a PlayStation perspective on things.
We're left pondering his thoughts on CoD though, and whether any exclusivity deal will happen. Microsoft has still been relatively unclear about the specifics on what will be exclusive and what won't, although reports suggest upcoming CoD games will be on PlayStation for now. The company's acquisition of Activision Blizzard is expected to go through any time between July 2022 and June 2023.
What do you make of Tretton's comments? Is he right about Call of Duty? Let us know below.