Former Nintendo of America president Reggie Fils-Aimé has been on rather good terms with the team over at Xbox, and during a recent appearance at SXSW 2022 to discuss all things gaming and promote his new book 'Disrupting the Game', he was asked to share his thoughts the acquisitions currently taking place.
In terms of the purchase of Activision Blizzard by Microsoft, Reggie thinks it's a "fantastic purchase" by Phil Spencer and co. Here's what he had to say:
"The purchase of Activision by Microsoft, I think that was a great distress buy, the stock price had a lost a third with all of the cultural issues that the company has had, it was a fantastic purchase of King, mobile games, Call of Duty...just a fantastic purchase."
In saying this, Reggie had some words for Activision Blizzard - noting how "culture is set at the top" and how leadership forms this - with the CEO "setting the tone". As for whether or not Bobby Kotick should stay on, Reggie said that's up to Phil and Microsoft's CEO to decide:
"Look that's going to be a decision my good friends Phil Spencer and Satya [Nadella] make, that's not my call... but as an executive, I know that leaders set the culture and that [Activision Blizzard] was a bad culture, it's not just Activision...regrettably the gaming industry has had a number of these types of situations..."
What are your own thoughts about Microsoft snapping up Activision Blizzard and these companies potentially adopting the culture of other Xbox Game Studios? Tell us down below.