46% Of PS4, PS5 Owners Interested In Xbox Game Pass Based On Activision Deal, Says Poll

There's a poll from the research team at YouGov getting a lot of attention today despite being first published back in January (it was spotted by VGC), indicating that nearly 50% of US-based PlayStation owners would consider subscribing to Xbox Game Pass based on the addition of Activision Blizzard games to the catalogue.

YouGov surveyed 1,200 US adults and 1,200 British adults back in January and found that Call of Duty was the franchise that non-Xbox Game Pass subscribers were most interested in, with everything else far behind.

Meanwhile, here are the statistics for non-subscribers who "would consider" signing up based on the ActiBlizz deal:

"Xbox Game Pass is a subscription service where users pay a monthly fee between $9.99 and $14.99 to gain access to a large library of games. The inclusion of which one of the following video game franchises in Game Pass would MOST make you consider subscribing to Game Pass? (% of gamers who do not subscribe to Xbox Game Pass)"

[Figures indicate the respondent] chose any Activision franchise:

  • Xbox Gamers (US) - 43%
  • PlayStation Gamers (US) - 46%
  • Nintendo Gamers (US) - 46%
  • PC Gamers (US) - 42%
  • Smartphone Gamers (US) - 27%
  • Xbox Gamers (UK) - 48%
  • PlayStation Gamers (UK) - 29%
  • Nintendo Gamers (UK) - 26%
  • PC Gamers (UK) - 26%
  • Smartphone Gamers (UK) - 20%

YouGov specifically pointed out in the report that the US PlayStation figure of 46% (PS4 and PS5 owners "who indicated interest in a Game Pass that includes major Activision titles") was a notable part of the statistics, even going as far as to say it could "put Microsoft in a strong position to carve up its main competitor’s market."

The other conclusion was that Call of Duty is going to be a massive benefit to Microsoft and the Xbox brand moving forward, "bringing dedicated followers and huge growth potential for Game Pass."

"The survey was carried out through YouGov Direct. Data is weighted by age, gender, education level, political affiliation, and ethnicity. The margin of error is 2.8% for the overall sample."

What are your thoughts on this survey? Let us know down in the comments below.

[source business.yougov.com, via videogameschronicle.com]