The Xbox brand is eager for more in certain parts of the world, and Europe is one of these regions. The video game giant already teamed up with the England Football Association last August as the official gaming partner, and now it's extended this to the French Football Federation.
Here's what Marcos Waltenberg, Director of Global Xbox Partnerships had to say about the deal:
"This partnership will bring to life our core message – Power Your Dreams – which not only celebrate the values of diversity and inclusion shared by Xbox and the FFF, but spurs the imagination when two world-class teams come together, empowering football fans, associations, amateur clubs, women’s football, and those who love gaming, alike."
As part of this new partnership, Xbox will "bring to life" creative and unique experiences for football fans and enthusiasts alike with new initiatives. These include a boost for amateur football within France providing clubs with renovations, upgrades and even game consoles, and Xbox Day - a day dedicated to inclusion and diversity. You can find out more on Xbox.com.
What are your thoughts about Xbox teaming up with the FFF? Let us know in the comments.
[source news.xbox.com]
Comments 7
It’s funny how on here over a year ago.
I said Xbox needs to sponsor football to get more into Europe, since then.
The England deal and now France, wonder if some German deal will be next.
Now they need to get the sponsor up on the TV when the football games are played in big massive SPONSORSHIP by XBOX with game adverts etc during the commercial breaks.
It’s not that hard to see what Xbox needs to do, now some massive AAA games are required that send the gaming and general public running wild, that get people talking about Xbox and you must buy one or gamepass, that is now one of the major things the Xbox brand needs.
You can see now that in the UK Series x are easy to buy many at my local stores on the shelves and on the internet and they are there for a long time compared to last year.
They need Games that shout must have buy a console, buy game pass.
Trouble is until Starfield end of 2022 it is far to quite on Xbox AAA exclusive game wise and the they get forgotten, whilst the other two roll out a steady stream of exclusives over the spring and summer months.
“Official ____ Partner” for football clubs make me laugh….
Official Coffee partner, official watch partner, official airline partner, official car maker….
As a big football fan…. And specifically of a club that has more official partners than good players…. I have NEVER been swayed into buying a product because they are an official partner. I have however been put off a product because the TV was full of adverts of rival players telling me they are the official partner of that club.
So from a small sample of one… partner deals do more damage than good
Is this like in the Premier League how it says “PlayStation 5” all over the place?
It could be good for visibility. Although the French league isn’t as popular as some others.
Say woke without using the word.
PS has been partnered to the Champions League for years and seeing Playstation Logo's and advertising everywhere must be 'beneficial' for Sony so why not 'boost' Xbox branding in a similar way?
It has no impact on me either way. As long as its not 'detrimental' to my enjoyment of gaming and/or associated products, I don't care.
Pretty poor league to sponsor though, the French league sucks
@Deljo nvm the league, psg is more than enough.
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