Sony's recent announcement that it would be acquiring Destiny 2 developer Bungie has left a lot scratching their heads. The developer moved away from Microsoft and eventually did the same thing with Activision - reclaiming its independence, and yet now it's signed on with Sony.
While Bungie's initial statement about the acquisition suggested Sony would give the company its creative freedom to do as it pleases, it seems a new interview has shed some light on exactly why the former Halo developer decided to tie the knot with PlayStation's creator.
Speaking to during an earnings call Q&A, Sony's CFO Hiroki Totoki mentioned how Bungie wanted to take its IP to new heights and "grow big" with the help of Sony - by expanding into new areas, like movies, possibly.
"[It's] not just for [the] gaming area, but the multi-using of IP and merchandising of IP – like a game title maybe put into movies.
"Bungie want to nurture the IP they have in a multi-dimensional manner, and that's their hope. For that, we believe we can help that – we have [Sony] Pictures and [Sony] Music, and Bungie can leverage our platform so that their IP can flourish and grow big."
It's not the first time we've heard about Bungie wanting to go beyond video games with IP like Destiny.
Hopefully, though, this makes it a little clearer as to why Bungie signed on with Sony, after walking away from both Microsoft and Activision - Activision Blizzard being the company that was part of Xbox's latest acquisition for close to $70 Billion.
Back at the time of the announcement, PlayStation boss Jim Ryan also had the following to say:
"This is a strategic step towards continuing to evolve the gaming experiences that we build. Bungie’s expertise in delivering a world-class service approach and long-term community engagement is extremely compelling and will support the development of several future live services titles from PlayStation Studios. Equally, we see the exceptional skills that PlayStation Studios possess offers the potential to enhance Bungie’s existing and future IP portfolio."
In the immediate future, Bungie will remain a multiplatform studio and will continue to independently publish and creatively develop its games.
What are your thoughts about Bungie joining team PlayStation weeks on? Leave a comment down below.