We've seen some crazy marketing stunts in our time, but this one just takes the biscuit. To celebrate the launch of Forza Horizon 5, the Xbox team took it upon themselves to genuinely drop a car from the sky and then take it for a spin.
If you're unaware, the opening of Forza Horizon 5 has you dropping out of various planes in an assortment of vehicles. Testing to see whether that theory is plausible, Xbox has gone all Fast & Furious and managed the impossible.
Released from a whopping 4,500ft, the buggy propels downwards where we get both an interior and exterior view of it in action. A motorist also jumps from the plane, before landing on the ground and taking the buggy out for a Sunday drive across the dry terrain. Oh, and a beautiful pink mist is pouring out the back of it.
The whole stunt could have been a recipe for disaster, but luckily, everything turned out alright in the end.
Maybe don't try this one at home, eh kids?
Got any favourite marketing stunts for video games? Drop us a comment and let us know.