Of all the places you might have expected Halo Infinite and Master Chief to pop up over the next few weeks, it probably wasn't at an Oregon Ducks college football game! But that's exactly what happened last night.
Xbox exec Aaron Greenberg praised the Halo marketing team and Oregon Ducks "for pulling off this wild activation", which saw Master Chief approaching the 50-yard line in the Pelican as part of an augmented reality sequence:
As you can see from the image at the top of the article, Aaron Greenberg also posted a snapshot of Master Chief on the big screen at the stadium, revealing that the band played the Halo theme song during half-time.
As if that wasn't enough, mascot The Oregon Duck took to Twitter to reveal a custom Xbox Series S with the phrase "Mighty Oregon" on the side, the Duck's face on the front, and a custom Oregon inspired controller as well.
Pretty cool if you ask us!
What do you make of this marketing campaign for Halo at the Oregon game? Let us know down below.