Time just doesn't seem to want to stop, so when we come to a substantial milestone for a game, it's hard to believe it was so long ago. And so, our collective jaws dropped when we realised Gears of War 3 has now hit its 10th anniversary.
That's right, Gears of War 3, the final chapter of the original trilogy graced our Xbox 360 consoles on this day back in 2011. It was an emotional end to the saga, with many gut-punching moments for long-term fans. Even today, some players still dive into the game for classic co-op action or even a bit of horde mode.
Some Twitter users have even shared some nostalgic pictures on Twitter of the game's in-store launch, complete with merch and Xbox 360 console bundles. In a world of online retailers, we do miss moments like these.
Xbox also commemorated the occasion with a spoilerific (you've been warned) meme from Gears of War 3's campaign, wishing the game a happy birthday in the process.
Gears of War 3 was the last numbered title to be developed by Epic Games before the franchise was moved over to The Coalition. Whether you prefer the original trilogy or the latest iterations, it's hard to deny the massive impact the series has had on the Xbox brand over the past 15 years.
Do you have any fond Gears of War 3 memories? Drop us a comment and let us know.