Microsoft has today officially unveiled the brand-new Microsoft Store for Xbox, which is a completely rebuilt experience designed to be faster, safer and easier to use than ever before. It will be available for some Xbox Insiders beginning August 5th, and roll out to all users this fall.

The company says the new store launches in under two seconds - twice as fast as before - and also features a fully redesigned navigation system "making it easier than ever to find your next favorite game, app, movie, or TV show."

Furthermore, it also says it's made the following changes:

  • With the redesigned search functionality, it’s easier to filter your results.
  • Guided by your feedback, we rebuilt the Wish List. You can now easily add new games to your Wish List and quickly check your list content (including keeping tabs on any sale pricing for your Wish List items).
  • The updated shopping cart makes it easier to add items to your cart as well as view the items in your cart before and during purchase.
  • We’ve also made it easier than ever to shop across four generations of great Xbox content by enabling customers to view pricing while browsing for new Xbox One games and backward compatible Xbox 360 and original Xbox titles, as well as add these games to your Wish List or shopping cart.

Finally, Microsoft has made improvements to the way content is filtered for child accounts, such as ensuring they won't be able to view content that is rated for older players.

You can check out some images of the new store layout below, along with the timestamped video above.

Liking the look of the new Microsoft Store for Xbox? Let us know your thoughts in the comments.

Thoughts On The New Microsoft Store Design For Xbox?

[source news.xbox.com]