Head of Xbox Phil Spencer has been talking a bit more about the brand's commitment to Japanese games in a recent interview with GameStar, explaining that Japanese creators are critically important to Xbox's strategy.
In the interview, Spencer highlighted that he felt better than ever about Xbox's relationship with Japanese creators since he took the job in 2014, and that he's proud of the progress the brand has made over the past four or five years, but recognised there was still work to be done:
"We know we're not a Japanese platform company [and] we know we will have to work to rebuild trust with Japanese creators, and we think that happens over time, continuing to listen to what they're looking for and what they need in order to reach that global audience."
The Xbox boss also hinted at the potential of more Japanese created games showing up at next week's Xbox Games Showcase event on July 23rd, and reiterated their importance to the brand:
"I'm proud of what we're going to show on [July] 23rd - I like our roadmap of working directly with Japanese creators to build great Xbox games, you'll hear more about that in the future, and we know that it's a critically important thing to our strategy to make sure that the amazing creators in Japan feel that Xbox is a platform where they can have success."
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