Just over 21 years since the Xbox brand first came into existence, it's yet again going through another very important time in its history. The acquisition of ZeniMax Media (Bethesda) the other year was huge, and now Microsoft is putting a lot of time, attention and money into trying to acquire Activision Blizzard as well.
The idea of Microsoft selling Xbox seems ludicrious at this point in time, but there's actually been a bit of discussion about it this week. According to the editor at VGC, a "lot of industry pundits" believe that if the Activision Blizzard acquisition is blocked, Microsoft could be interested in offloading the brand. Yes, seriously!
"I know a lot of industry pundits think MS selling off Xbox is a genuine possibility should this be blocked (I still expect it to go through with concessions)."
"I don't expect it to happen, but I can say with authority that some important people do."
Now, before anyone gets too worried, let's keep a few things in mind. Firstly, the reporter in question doesn't expect it to happen anyway. Secondly, it's starting to look a bit more likely that the Activision Blizzard deal will conclude in Microsoft's favour as of this week. And finally, Phil Spencer has recently mentioned that Xbox's long-term existence isn't reliant on the acquisition going through.
Nevertheless, we know that Xbox has been in trouble before. In 2014, Microsoft contemplated pulling out of Xbox and no longer remaining invested in it - perhaps the brand would have been killed entirely, or maybe it would have been sold?
In other words, it's not impossible to fathom that Microsoft could find itself in a scenario one day where the company makes the decision to offload Xbox. The question is, do you think it'll ever happen, and if so, when might that be?