Author Profile
Anthony launched Nintendo Life in late 2005 and has remained at the helm ever since. He loves Nintendo but sometimes gets confused and tells everyone that F-Zero X is the best game. We've tried getting him help, but alas...
Growing up in the 1990's he developed a passion for video games by playing Game Boy, Super Nintendo and PC games. With a keen interest in the Internet since 1994 and IT, he fell in love with software development and programming, becoming a self-taught professional website developer in the early 2000s. Anthony now has over 25 years' experience building and designing websites professionally for a wealth of clients ranging from e-commerce clients to council organisations and non-profits.
Anthony honed his craft as a website developer and business owner during his 15 years as co-director of the website development company Cuttlefish, before shifting his sole focus to Hookshot's family of gaming websites, Nintendo Life, Push Square and Pure Xbox, which has since seen Time Extension and Steam Hype added.
Today, Anthony is both the Founder & CEO of Hookshot, responsible for the business operations, and its lead software developer, as he continues to develop the bespoke CMS that underpins the family of Hookshot websites.
Latest Feature Articles
Feature Pure Xbox Reader Survey 2025
Gotta answer 'em all!
It's that time of year again folks. We would love to ask you some questions and would greatly appreciate it if you could take the time to respond to our anonymous survey. Why is this important to us? Our websites survive mainly due to those who choose to advertise their games on our websites. Advertisers typically (and...
Introducing Fraser Gilbert, Pure Xbox News Editor
Forza Fraser
It's been two weeks since we relaunched Pure Xbox, it's fair to say we've been pretty busy bringing you countless news stories, talking points and a few reviews as well. But who, I hear you ask, is this guy "Fraser" that appears to be posting the majority of the content? Let's find out together after we recently sat down with our...
Latest News Articles
Site News Love What We Do? Become A Pure Xbox Supporter!
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Pure Xbox is the world’s biggest and best Xbox website (in our opinion), bringing you informative and entertaining content every day. In addition to breaking all the latest Xbox news, we’re also here to help inform your next video game purchase in our insightful reviews, and bring you closer to the wider Xbox community, including the...
Gallery Check Out The New Xbox Series X Controller
Yes, it has a share button now
Microsoft has just revealed some close-up shots of its latest controller. At first glance, the new Xbox Series X controller doesn't look a million miles away from the design of the Xbox One pad – after all, if something isn't broke, why fix it? – but we can assure you there are some welcome changes when you look a...
