...Nope, it's not April Fools' Day just yet!
KFC Gaming has today announced the launch of the KFConsole in partnership with Cooler Master, which according to the brand, is legitimately a real device featuring "the world’s first built in chicken chamber".
It's obviously just a big marketing stunt (don't worry, the Xbox Series X isn't about to get a new rival), but nevertheless there's been an impressive amount of dedication put into this, and KFC has even borrowed the Xbox Series X marketing slogan for the KFConsole, humorously changing it from "Power Your Dreams" to "Power Your Hunger".
You can check out the absurd trailer above, and here's a description of the "console":
"The console is fitted with a unique, custom built internal cooling system to extract system heat through around the outside of the chicken chamber, ensuring that the hardware is kept at a regular core temperature while simultaneously delivering a piping-hot meal."
What do you make of this? Give us your thoughts down in the comments below.