Xbox Marketing Lead: We'll Share Series X Price When We're Ready

To translate, "We hear Sony are announcing their price soon, so we are waiting for that to undercut them and hope to steal their thunder."

@blinx01 How the turn-tables! 😂

That is a bit of an arrogant reply from Microsoft to be honest ‘we will tell you when we are ready!?’, that’s ok people will NOT be buying your console as they won’t be ‘ready’.. but the time the price is announced. Same with Sony though.
It’s either horrendously expensive or they are just playing chicken still...

I voted November. At this rate both consoles will go on sale without a price. You'll have to add it to your basket and then it'll show you the price for 2 seconds before dissappearing again.

@playstation_king Any chance you could stop with your trolling and go back to Push Square? Your comments over there are full of nothing but praise for Sony, funny that...

@Nexozi I voted November as their wasn’t an option for ‘never’.. it’ll be ‘price on application’..

@S1ayeR74 I think it’s going to be announced around mid-September. Microsoft is a highly hierarchical company, no one knows about anything except Phil Spencer and his higher ups.

@playstation_king I’ve reported your post for being insulting and trolling, I hope action is taken as some of us find it tiresome to see people like you in here.

I think early October for both if they are actually launching in November.

@Z3u5000 Maybe but I think they could have put it across a bit differently still.

@playstation_king not sure you noticed, but Sony and Microsoft are doing the exact same thing with regards to not announcing their price yet. Of course someone will have to go first. To be honest it would be refreshing if Sony stopped copying Microsoft for once.

@S1ayeR74 😂 You order it and Microsoft come round to your house take your bank card and ask for your pin.

At this point when we actually get to preorder the pricing will be just listed as "Ps5 but minus 100".

@S1ayeR74 what did I say that was insulting? Well I best report Z3u500 with all his comments about the ps5 for no need

@K1LLEGAL what have sony copied from microsoft?

@K1LLEGAL xbox one copied sony on the used games feature, xbox copied playstation 2's eye toy to make kinect, ps now came out 3 years before gamepass...
PlayStation has poor backwards compatability so they haven't copied xbox on that lol so what have playstation copied??

@Nexozi That wouldn’t surprise me at all! The delivery driver will come with the machine for you to pay with lol..

Right I've signed up just to post this comment because people are being stupid.
The reason why playstation king keeps posting comments is because people get baited and react and start aggressively arguing so he keeps going cuz it's funny that people get so mad.
He clearly prefers sony so theres no point trying to convince him.
If you want him to stop posting then dont react to him and he will get bored and stop doing it, it's very simple.
Everyone grow up you dont need to lose it because someone posted something anti xbox.

@playstation_king Off the top of my head; Trophies copied achievements for one, as well as playstation plus as a paid sub with monthly games. Playstation Now pre-dates Gamepass but its not even like for like as PSnow was an answer to their lack of Backward Compatibility, not an answer to Gamepass; which they now are scrambling for it to be.

Then there is literally everything they copied from Nintendo over the years. Sony is not innovative in the slightest bit.

Anyway unlike you i’m not a fanboy so who cares anyway! Sony provides a solid experience even if it’s not at all unique. I am glad they exist as they make Microsoft better and vice versa.

@playstation_king What exactly does "beating" mean? Hardware sales?

Microsoft has already admitted that it's not worried about outselling Sony for physical consoles.

Yes, Microsoft wants Series X to be successful (e.g. not be the next Wii U), but the physical Xbox console itself is more in-line with other Microsoft hardware products like the Surface line of laptops/tablets - it's an option.

Microsoft is more concerned with Game Pass subscriptions plain and simple:

The Series X, to Microsoft, is a product that is guaranteed to support Game Pass.
A PC is a product that supports Game Pass.
A (Android-based) smartphone is a product that supports Game Pass.

There really is no "beating" if one of the players is playing a different game than the other.

Bottom line: no one in this site should care about what PS5 will or won't do. Xbox has transcended from a physical box under the TV to Microsoft's gaming ecosystem.

Microsoft is a $1 trillion company. Not outselling PS5 won't hurt the company one bit - in fact, Sony's money filters to Microsoft since the company has partnered with Microsoft to improve it's own Cloud infrastructure.

And just so you don't think I am some other raging fanboy, I do plan to get a PS5 as well. I am platform agnostic. I have a Switch, PS4 Pro, and an Xbox One X.

I am admittedly more excited for Series X as a console than I am PS5. That isn't to say I am not excited for Horizon Forbidden West and Demon's Souls, because I am excited for those games. I just think the Series X provides a much bigger gaming avenue with it still supporting (and improving) legacy games as well as the amazing value of Xbox Game Pass.

@Somberpizza I have a switch, ps4 and gamepass so I'm not totally one sided but there is some truth in your comment, there's only two people on here who I'm baiting and that's Z3u5000 and keltic as I'm sick of seeing there troll comments about playstation/sony on almost every article even if it's unrelated to the ps5 they still take digs, so I'm just giving it back in return for amusement to see how far they go to defend xbox and at which point they stop whe they have lost the argument or run out ammo.

In all honestly I'm impressed with what xbox is doing in terms of gamepass I applaud them and wish the ps5 gets something similar with new releases included but at the same time it's moving away form traditional console gaming and becoming more like google stadia with a future with no actual console, and this cat and mouse over the price reveal is critical in my opinion as with covid and the recession and job losses its obvious the cheaper console is going to get a huge boost this time round.
This could be a close gen, the fastest console vs most powerful console (not by much), with that aside it comes down to what people trust and the system they believe will have the best games and in MY OPINION sony have always won that part and is why they outsell every gen, not because of the hardware or the design but the games

@playstation_king like I thought. People can be so brainless sometimes. There's some kind of complex with people where they have to be convinced that their buying choice is the only valid option.

@Grot from what I've read the ps5 may release 2 weeks after the Xbox Series X in which case sony can wait this game out longer so I think xbox will announce their price first

@playstation_king Sad state of affairs when you are on a website for a product you don't even like 24/7...i bet you are so good looking haha loner.

@StylesT lol those comments don't bother me I'm probably more successful in life than you tbh
Can't a man have a bit of fun getting reactions out of pea brains

@Grot erm where was I baiting you? I literally told you why I think the PlayStation will announce their price later, dont believe check yourself that the ps5 may release two weeks later...

@playstation_king 'probably' you really are not the brightest, and I think it says it all that your definition of fun is worrying about a plastic box so much you seemingly spend all day everyday on a site dedicated to a product you don't even want.....

Enjoy the single life you social reject.. Unlike you I am off to the scary world of the outside.. Enjoy sitting on the internet all day.

We're not "excited" to learn the price. we're "annoyed" at still not knowing. Microsoft is in NO position to be this arrogant, period. they're supposedly launching in 3 mos. and they're acting we're bothering them asking how much it's going to cost? both of these companies are pissing their customers off at this point, i'm just about done with it.

@StylesT been with my partner for 6 years and I'm a paint chemist and paint production leader so yeah I will enjoy my life lol its seeing people like you react the way do makes this all worth it but I never get personal, peiole who try and go personal really have hit the bottom of the barrel 😂

@Grot yeah I admitted that, but I honestly was not baiting you with my comment to you

@StylesT and actually I use Nintendo life and pushsqaure more than this site and never had idiots like you comment or people starting to bash other consoles for no reason, I use gamepass on my mobile so that's why I first came to this site and then ended up in console war stupidness with keltic and z3u5000 as their comments started to a boy me bashing sony for no reason so I joined in and ended up quite enjoying their reactions and ended up giving up when they ran out of ammo, so yeah it's 50/50, Im here to bait them and bite to their bait and also in here to see what xbxo is doing with gamepass and in general

@Grot look my "fanboy" comments on here are purely to bait those individuals, I have no problems with anyone else and can actually comment normally on my views. There's obviously things I like and dislike about xbox atm and I say what I think.
Some people disagree and some agree and some people take digs and then it escalates

I'm positive that either company is working on a time machine, so they can announce the price, wait for the other to announce the price and then travel back in time to undercut them before it even happened!

Never needs to be an option -_- I’m start to be in the camp that believes we’ll be billed after the console arrives.

@armondo36 not even 3 months we are 60 or so days now. :/

My strategy for pricing: I’m hoping that Series X will cost me $499. However I also realize that it may be $599. So I’ll put aside and save for the larger sum. Honestly it’s a little frustrating but we know it’s going to be expensive and we all probably have our ideas about what these consoles are going to cost. If by some miracle the console costs less than what I think I’ll take the extra saved and buy Cyberpunk 2077 with it 😁

@Octane imagine if both companies had a time machine, we would be stuck in a never ending loop 😂

The more they delay, the more I feel that the console is expensive and that MS are going to make a 'loss' on sales. With the current state of the world too, finding the right price to sell at is adding to the problem. Couple that with Sony's imminent release too, that affects the pricing as well.

I am surprised by the pricing of the new '30' series GPU's, in particular the 3070 at $499 too - which could also play into Console pricing.

I would be surprised if we don't know the price by October 1st though...

Got to say all this cat and mouse and general lack of info is putting me off a day 1 next gen upgrade at the moment. I understand that circumstances due to Covid are unusual and making things more complicated but I honestly just think now that both companies are taking the proverbial. Hopefully key info from both parties are released soon.

I voted October. But both Microsoft & Sony are being ridiculous at this point.

Phil Spencer has said that they will not be beat on price this time around. And Sony is probably going to charge the same amount (or more) for a way less powerful console that also has services that are subpar compared to Xbox.

@K1LLEGALCouldnt agree more, Sony are sly, They waited for Xbox to always make the moves and quickly backtrack on stuff if MS gets the backlash first. Making them the good guys. We have to make sony Cave first on price,

@KelticDevil i completely agree with this statement, and I also voted October.

To which Shu Yoshida retweeted Bateman's tweet and tweeted back "I'll show you mine if you show me yours!" and Bateman tweeted back "we asked you first" and Shu tweeted back "nuh uh, no takebacks!"

This is getting absurd.

@abe_hikura Nono "PS5 +/- 100" You won't know if they're undercutting or premium pricing until you check your statement.

@KelticDevil To be fair, MS is taking a massive loss on GamePass, and taking a massive loss on first party game sales due to GamePass. If they take that OG-XBox pricing approach for the hardware, too, that means they're once again taking massive losses across the board. That might buy them market share they desperately need, but then it concerns me...the pendulum always swings around hard. What will they hit us with to swing that debt into the black, if it works (and on the flip side, if it doesn't work, they won't be able to continue in the gaming space, they'll be deep in a hole with nothing to show for it.) Losses across the board like that are a high stakes "risk it all or walk away" gamble.

@NEStalgia are you kidding they did that? ._. Oi oi I know it’s in good fun but come on. People don’t need this nonsense right now.

@mousieone LOL, I think it probably highlights how absurd it's become if we're at a point people might actually believe that happened

It's gonna be 499$, I don't know what kind of game sony and xbox are playing..

@BAMozzy The price of the new Nvidia graphics cards is nothing more then a direct result of competition, because AMD has gained ground and tech and can compete with them, they are no longer able to basically rip people off charging what they like, as they were doing.
It’s now the same with the new consoles, because Sony DOES have competition from Microsoft now, and with Microsoft doing Game Pass and a new business model, it’s messing with Sony I can tell you, plus they know they are now the weaker console.
So I hope this too leads to cheaper prices on the new machines.

@NEStalgia I don’t know the Japan Sony have great sense of humors. But yeah it’s getting so stupid at this point. I mean we are almost past Nintendo 2 month deadlines.

@NEStalgia

We have no idea if Microsoft is taking a loss with Game Pass or having their 1st party games on there.

With PC now in the mix, as well, Game Pass Ultimate will be huge for them. And even if you are correct, Microsoft has the money to buy back market share. And all they need to do is match Sony’s price. If they are even trying to compete with Sony, which may not be the case.

@S1ayeR74 Whilst its true that AMD has made nVidia more competitive in that price range, like everyone else, they still can't charge 'less' than the cost of materials, manufacture and distribution - as well as factor in the cost of profits to 3rd party - (wholesalers, retailers etc). There are also all the R&D costs too

Sony had competition before with MS. Spec wise, we know the PS4 was better and when MS dropped Kinect - that dropped the price below the PS4.

Sony look to have opted to spend more 'money' on their SSD solution and the Haptic feedback on their controller. The mic too, but that is minimal cost. It looks a bigger design too so that will incur more 'cost' over a Series X on materials, on moulds etc. It may well be 'weaker', but I doubt it will be much (if any) cheaper to make and therefore around the same price.

The difference with Sony/MS is that they can sell at a 'personal' loss because they can offset that against the profit from the customers on their platform - either from subscription or sales of games/peripherals. AMD/nVidia can't...

MS are in a different space to Sony. Sony are not necessarily 'worried' by Microsoft or their business model. A lot of the 'War' is fabricated by media for their personal gain. MS has an obligation to ALL their 'Gamers' on ALL platforms and Sony only has the Console. Business plans and strategies therefore need to be different - hence MS games are available on PC/Mobile, also on Game Pass. They want xCloud to succeed so it needs games and those games need to stream. They need to cater to their PC market and work across a wide spectrum of hardware, need to be scalable for those so also can run on XB1.

Sony on the other hand, need to sell PS5's so their 1st party games will need to sell that console. No doubt a lot of games could be scaled down to run on PS4 but instead will be kept for PS5. Even the R&C jumping could be scaled down - just spend longer in the portal - the small ones in combat are possible now.

Sony has a 'strong' reputation right now for Software too and with a LOT of PS4 users, the PS5 would have to be 'trash' or much more expensive to make people jump ship. Not losing all your PS4, inc PS+ games if they jump would be a big incentive to stay with Sony.

If MS only sell 5m Series X in the first year and Sony sell 10m, MS still has a much bigger user base to sell games to. A game can only sell up to 10m but on Xbox, it can reach so many more people - not all may buy the game directly but buy Game Pass and they may spend money on DLC and buy games in the MS store as a result...

Different Strategy so I don't think either are 'worried' by the other but starting price reputation can be a tough thing to overcome. Everyone still talks about the PS3 price - even though by the end of the generation, it was irrelevant. That impression can 'hurt' - especially if its a 'lot' more than the other for what some see as the same thing

@KelticDevil They have the money to buy back market share in the short term, but in the long term they'll need to recoup. It just makes me worry about the monetization in the future, and the fact that there's no way GamePass remains $10/mo - like most other subscriptions excluding music with heavy competition, those are intro prices to build a footprint before the hammer comes down. If they build that footprint.

I recall some information (probably leaked/rumor because MS doesn't openly report these numbers) about how significant a loss GP was costing. Which isnt unusual or exceptional for them to take a massive loss - but it requires payoff at some point.

I dont' think just matching Sony's price is the magic bullet. Sony has a lot of brand power and loyalty in this space that MS doesn't currently have. 1:1, reality or not, perception is at the same price, Sony is the better option. I see MS having two real options: Undercut Sony and win by being cheaper (Sony's own usual strategy.) Or intentionally price over Sony to be seen as the premium option.

@BAMozzy Ok so I didn’t read all your wall of text... but firstly your wrong in the OS5 SSD it is not minimal cost, it’s completely custom as is its controller and that cost money, and as for the first two paragraphs take all those costs and at least double it, that’s the mark up Nvidia will have put in those cards. With the older gens they were way way more then that. Plus those costs are easily swallowed by selling licenses and cards for Nvidia. All those other manufactures buying their chips and licenses to manufacture their own cards...
But the PS5 overall will be the more expensive machine, it has a lot more new tech like the controller and UI, it all costs, but I’ve given up guessing the prices now..
Oh and Sonys first party games never outsell big third party ones like COD.

Fanboys: "Come on Xbox release the price! Don't wait on Sony!!"
Also fanboys: "If it's more expensive than PS5 it's DOA!"

They're waiting on Sony to release their price first, so they can undercut. It's a genius marketing strategy, and scolding them for it because people are impatient isn't going to make them move faster.

Be patient... If you can wait an entire year for the next-gen consoles, you can wait 60 more days for the price reveals.

@S1ayeR74 If you had read my post, you would see that I said Soney opted to put more money into their SSD solution and their Haptic Feedback. Also put in a mic on the controller but that alone is a minimal cost to do compared to not having a mic.

What you have to remember that the cost of the materials and the cost to turn those into a GPU is part of the cost.There are hundreds of hours worth of R&D as well as prototypes and promotional versions. There are the costs and profits of any distribution companies, the cost and profit for wholesalers, cost and profit for retailers. So the profit to the maker is often the smallest of all.
Of course MS and Sony have their costs too and take a loss because no one else in the chain will. They have alternative methods to make money.
The price though is interesting - if they can make a Chip with all that RAM, that many Transistors in one chip for that price, and still make some profit, maybe we will be surprised by the price of these next gen consoles. Although SSD storage isn't cheap...

@playstation_king Playstation literally only has a few exciting exclusives which makes it more appealing in that regard.

In every other way the Xbox series X is more appealing.

@Friendly spiderman
Death stranding
Beyond two souls
Detroit
Persona 5
Horizon zero dawn
Days gone
Uncharted games
God of war
Little big planet
Bloodbourne
The last of us
Shadow of the colossus
Nioh
Gran turismo
Ghost of tushima
Infamous
Killzone
Gravity rush
The last guardian
Mlb the show
Ratchet and clank
Tearaway
Until dawn
Many many many JRPG's.....
PlayStation has plenty of Interesting exclusives, you just need to look for them

This is just being petty now because most people I know have decided what their getting

@BAMozzy But it’s still all irrelevant, Sony and Microsoft will sell their consoles at a loss, so it’s pointless talking about their costs in the first place, they’ve never made money back on consoles and have done it through software sales. Nvidia makes money of it’s products like GPU’s so you can’t really compare the business models.

Microsoft and Sony currently staring each other down to see who blinks first.
Xbox Series X allegedly launching Nov 6th and PS5 on the 13th, perhaps Sony are using their 1 week of grace to see how far they can make MS sweat.
It's apparent that the XSX is likely to be sold with very thin margins, if any at all, they're clearly waiting for Sony so they can make sure the undercut is significant, but also give the greatest return.

@playstation_king as I said, they have some exclusives. But that’s it.

@playstation_king There are a bunch of multiplatform games in that list, not exclusive.

@Menchi sorry I meant console exclusive. Exclusives going to pc seems to be continuing but in terms of console exclusives I think sonys is stronger than xbox, whilst both fail in comparison against the switch

@Friendly they were just the big known games, including over 50 jrpg titles and all the indie exclusives theres more, best just to own a pc to play both consoles exclusives

@Nexozi Sounds legit.

"Please sign in and add item to cart to view price."

"Now, give us your phone number, and our automated service will tell you the price through morse code."

@playstation_king So not exclusive, just a made up term to try move goalposts. Got you.