Microsoft may have lost the battle to Sony over picking up exclusive marketing deals for EA's Star Wars: Battlefront, which launched yesterday in the UK, but they seem to have found a way around it in one UK newspaper.
This morning's Metro contains a three-eighths feature on the game and on the facing page...well...you can see it below.
Now that's cheeky.
Microsoft aren't new to working around advertising deals of course. Last year, they put together an advert for a new fragrance that would have blown Hugo Boss out of the water...
We're not sure this latest approach will do much for sales of Battlefront on Xbox One, but we had a chuckle all the same.