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Microsoft may have lost the battle to Sony over picking up exclusive marketing deals for EA's Star Wars: Battlefront, which launched yesterday in the UK, but they seem to have found a way around it in one UK newspaper.

This morning's Metro contains a three-eighths feature on the game and on the facing page...well...you can see it below.

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Now that's cheeky.

Microsoft aren't new to working around advertising deals of course. Last year, they put together an advert for a new fragrance that would have blown Hugo Boss out of the water...

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We're not sure this latest approach will do much for sales of Battlefront on Xbox One, but we had a chuckle all the same.