How Can I Find a Good Deal on Xbox 360 Live?

I think it is really stupid idea to pay $50 for a 12 month membership for wanting to play with somebody on live. I think it should go down to a reasonable price of $20. I don't think that will happen. So, can anybody help to find a better deal for 12 month membership?

BQ: Can XBOX 360 live membership be shared with friends?

Suggestion:

Ya, I doubt the price will ever change, ($4/month is not terrible) but $20/year sounds amazing. I know that Amazon.com has 12 month memberships for $37.29 right now! http://www.amazon.com/Xbox-360-Month-Live-Gold-Card/dp/B0029LJIFG

Membership can't be shared with friends :(

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