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Well, it seems that Microsoft have decided to start bellowing about Xbox 360 backward compatibility on Xbox One in a big way (as you'd expect) and their latest move is to create a video that it would be generous to call a parody of one by their main competitor.

Back in the bad old days, Sony scored some major points when they released a video that placed Microsoft's intended DRM restrictions in the firing line, announcing that they would not be putting any such limitations in place. Check it out below...

Microsoft have now released a video showing you exactly how easy it is to use backwards compatible Xbox 360 titles on Xbox One, with the part about playing disc-based titles looking like they've taken a few cues from Sony.

Of course, the entire 47 second video does show that you have to download games but that's not what everybody is picking up on, especially when the ad contains questions like "Why would you pay for something you already own?" and "What if I want to play if I'm not online?" - both clear shots at Sony's PlayStation Now streaming service. It also sort of fails to mention that only 104 of the (roughly) 1,162 available Xbox 360 games are available via backward compatibility right now.

Oh, it also doesn't help when Xbox UK are publishing tweets like this, which remove any mention of having to download anything:-

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A bit of cockiness from time to time is good and it must be tempting to get the ad machine in action given that the new Xbox One O/S is considerably quicker than the PlayStation 4 O/S, that the "impossible" backwards compatibility functionality has been rolled out, and that the Xbox One has just won the month in the US, but we're not sure this was the best move, given the reaction that it seems to have elicited...