News Article

Microsoft Denies Intentionally Creating Kinect Shortage

Posted by James Newton

Surprise!

Relentlessly talkative industry analyst Michael Pachter recently claimed Microsoft was creating Kinect shortages to drive demand, but now Xbox UK and Ireland boss Neil Thompson has stepped in to say that's simply not the case.

Speaking to GamesIndustry.biz, Thompson said the shortages are a result of customer demand and the difficulties inherent in manufacturing Kinect at this time of year:

The choices you always have are: do we launch in November or do we wait until February, March when we could hit some bigger launch numbers but then we miss Christmas. So you're always in this fine balance, saying 'well, we want to give people the product as soon as we can, but you can't switch on the manufacturing like water.' It takes time to scale.

It's absolutely not a strategy, we want to get the product into consumers hands as quickly as we can because we think its exciting, it's innovative. We wanted to do that for Christmas and that's what we've done. We've built a really strong supply and resupply chain over the coming weeks.

So there you have it, straight from the horse's mouth: Kinect is sold out because people keep buying it and they can't make enough, apparently. Granted it's not quite as exciting as a Microsoft-led conspiracy, but if the company can keep its promise to get Kinect onto shop shelves in the remaining weeks before Christmas nobody will be complaining.

[via gamesindustry.biz]

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User Comments (2)

Ria

#1

Ria said:

Sounds like whiners mad that they waited to buy. Early bird gets the worm!

Token_Girl

#2

Token_Girl said:

It's not like you could prove Microsoft intentionally created shortages. You can't argue they could read the future and know how much they needed.

That being said, they probably did lowball the estimates hoping this would happen. Parents who promised their kids Kinect will probably buy an Xbox 360 standalone and/or a few games instead to have under the tree. Then they'll have to buy Kinect in January or February to make good on their original promise. Either way, people buy more Xbox stuff then they would have anyway -> more $$$ in Microsoft's pockets. They're not going to admit they're manipulating people into spending more money, of course, but all companies do this around the holiday season.

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