Suggestion:
In the box your xbox came in there should be a plastic card at the bottom of it that has the pictures of the two games on the front of the card. on the back of that card there will be a silver place where you can scratch the covering off and find the download code. Just follow the directions on the card to download. depending on if you have xbox live or not the instructions are different

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You redeem the code on your Xbox Live account (either Gold or Silver, doesn't matter). You can do this on your console, or on the Xbox website.
It's gotta be somewhere in the packaging. It's a physical token with a code printed on it.
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