It is not difficult to control the auction house in WoW. It really comes down to a simple formula that you can use dominate pretty much any in-game market in World of Warcraft or any other MMO. Here are the steps:
1. Choose your niche and pick out the most profitable item available within that niche. This will vary from server to server, so you should probably take some time to observe how your niche functions to avoid wasting your time and gold. This is something that you will get better at with time, as you could fill a book with the criteria for judging this.
2. Once you’ve located your item, get together enough gold to buy it out and to lock any competitors out of that niche by buying them out.
3. Relist the item in small quantities, creating the illusion of scarcity and driving people’s desire to buy while simultaneously inflating the price of the item for increased profits.
4. Collect your gold out of the mailbox.
If you’ve been smart about choosing your niche, then you’re pretty much done at this point. If you had to start things off small, you can start to scale it up by either expanding your niche or going into another one, depending on which is more profitable, and you can keep on scaling up until the next step is to buy a new account just so you can have more gold mules.
If this isn’t a daily activity for you, I’d suggest putting items up for 48 hours beginning Saturday morning, and doing most of your buyouts on Sunday evening when the weekend warriors put their items up at the reduced weekday prices, though your mileage may vary depending on your server.
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